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For optimal site selection merchandise mix planning and promotional For optimal site selection merchandise mix planning and promotional

For optimal site selection merchandise mix planning and promotional - PDF document

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Uploaded On 2021-06-20

For optimal site selection merchandise mix planning and promotional - PPT Presentation

Consumer spending estimates and forecasts are available for 415 products and services These are divided into 16 major categories for ease of access ApparelFootwear Health and Beauty AidsPerso ID: 846534

consumer spending year estimates spending consumer estimates year information services categories products planning major regional current category promotional mix

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1 For optimal site selection, merchandise
For optimal site selection, merchandise mix planning, and promotional strategies, it is critical to have accurate information about current and future spending on products and services. To meet this nwith The WEFA Group to develop a standard in consumer Consumer spending estimates and forecasts are available for 415 products and services. These are divided into 16 major categories for ease of access: Apparel/Footwear Health and Beauty Aids/Personal Care Grocery/Drug Food/Alcohol Away from Home Hardware/Home Improvement Home Furnishings Home Services Household/Garden Supplies Auto Repair/Services Gasoline Consumer Electronics/Appliances Toys/Sporting Goods Entertainment Other Categories (Miscellaneous) Regional data incorporated in the model provides regional differences for about 3/4 of the products and Our annual updates of demographic estimates and projections will be

2 reflected in the consumer spending esti
reflected in the consumer spending estimates. The consumer spending models will be updated once a year to provide you with the timeliest information possible. All spending information is available down to the block-group level. Major category reports are available that include five-year growth rates and indices of spending relative to a Enables you to predict expenditure patterns and trendsith current-year estimates. spending estimates and forecasts.. Provides detailed product categories to support merchandise mix planning. Improves promotional strategy planning by providing specific category spending for your trade areas. Allows you to determine new areas of opportunity for sales. The consumer spending models will be updated once a year to provide you with the most timely information possible. Other company names are trademarks of their respective companies and are hereby acknowledged.