Blacklisting Blackberry Presented by Paola Sunye Gustavo Armenteros Rico Heuchel Andre Berger INTERNATIONAL CONFERENCE ON DISRUPTION C D USP Revenue Value Who Instant messages Mobile Internet Access ID: 772589
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Blacklisting Blackberry Presented by: Paola SunyeGustavo ArmenterosRico HeuchelAndre Berger INTERNATIONAL CONFERENCE ON DISRUPTION C D
USP Revenue Value Who? Instant messages Mobile Internet Access “Smartphone” or “PDA” Tech savvy customers High end Companies One of the first smartphones Keyboard Security Telecom companies (contracts) Retailers BEFORE DISRUPTION
DISRUPTION Touchscreen Large screen Leaner Allows customization of keyboard No trackball
REACTION Followed Apple Stuck to initial success factors
USP Revenue Value Who? Just upgrades and focused primarily on security Law enforcement (INTERPOL) Organizations or individuals dealing with sensitive information Most secure system Keyboard (?) From the manufacturer AFTER DISRUPTION
Critique of reaction
Customer needs Disrupt/avoid disruption Profitability/GrowthEase of implementation CostsFocus on secure communication Invest in startups with touchscreen technology Focus on core strengths while investing in innovation and developing a touchscreen model
Focus on core strengths while investing in innovation and developing a touchscreen models The capacity to react promptly to disruption caused by competition