Presentation on theme: "Clearview Innovation Learning"— Presentation transcript
Slide1
Clearview
InnovationSlide2
Learning
Objectives
Understand the role of innovation and the processes for generating innovative business ideas. Identify and understand models used to map innovation Understand the how businesses manage innovation and the key roles of individuals involved in innovation.Slide3
What
Is Innovation?
The successful exploitation of new ideas to realize opportunities Schumpeter’s (1934) Five Types of Innovation:New products or servicesNew methods of production
Developing new marketsIdentifying new sources of supplyNew forms of organisationSlide4
Discussion
Questions
Why do you think innovation is important to a business?Are there businesses that do not need to innovate?Slide5
Who
Innovates?
EntrepreneursIntrapreneursTop-downBottom-upSlide6
4Ps
Of Innovation Space
Product InnovationWhat a company offers its market; changes in a product or service Process InnovationHow a company creates the product/offering; Changes in how a product is brought to the market
Position InnovationHow the offering/product is positioned; Changes in the story a company tells about a product.Paradigm Innovation How the company ‘frames’ its offering/product? Changes in the ‘mental model’ underpinning what the
enterprise doesFrancis & Bessant (2005)Slide7
4Ps
Of Innovation Space: 4 Direction Model
Innovation
Product/
Service
Paradigm
Mental Model
Process
Position
Francis & Bessant (2005)Slide8
Case
Study: Clearview
UK Software Developer, providing strategy and performance softwareBusiness intelligence consulting servicesSlide9
Case
Study: C
learviewIn their own words:Clearview gives you a single, connected approach to managing your organisation. We do this through our innovative, web-based software products and supporting implementation and consultancy services.
We can help you create and execute your strategic plan, manage your performance, search, report and understand your information and engage positively with your customers.We strive to deliver excellence and value for money and have a unique approach to our customer relationships,Slide10
Case
Study: C
learviewPre-video discussionHow would you predict that Clearview uses innovation in its operations? Where in the 4Ps would you expect to see innovation at Clearview?
Who would you predict is responsible for identifying and implementing innovation at Clearview?Slide11
Video
Embed/show videoSlide12
Case Study Discussion
Questions
Map Clearview’s innovation strategies onto the 4Ps Framework.Are there any areas on the 4Ps that you believe Clearview had not addressed? Any areas that you believe fall outside the 4Ps?Identify any gaps you perceive in Clearview’s approach to innovation.Who are the main individuals involved in innovation at Clearview?
Looking ahead, where should Clearview focus to improve innovation? Slide13
References
Francis, D. & Bessant, J. (2005) Targeting Innovation and implications for capability development, Technovation, 25 (3), 171-183.
