Clearview Innovation Learning - PowerPoint Presentation

Clearview Innovation Learning
Clearview Innovation Learning

Clearview Innovation Learning - Description


Objectives Understand the role of innovation and the processes for generating innovative business ideas   Identify and understand models used to map innovation   Understand the how businesses manage innovation and the key roles of individuals involved in innovation ID: 736658 Download Presentation

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clearview innovation 4ps product innovation clearview product 4ps case study understand company approach 2005 bessant amp video offering paradigm

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Slide1

Clearview

InnovationSlide2

Learning

Objectives

Understand the role of innovation and the processes for generating innovative business ideas. Identify and understand models used to map innovation Understand the how businesses manage innovation and the key roles of individuals involved in innovation.Slide3

What

Is Innovation?

The successful exploitation of new ideas to realize opportunities Schumpeter’s (1934) Five Types of Innovation:New products or servicesNew methods of production

Developing new marketsIdentifying new sources of supplyNew forms of organisationSlide4

Discussion

Questions

Why do you think innovation is important to a business?Are there businesses that do not need to innovate?Slide5

Who

Innovates?

EntrepreneursIntrapreneursTop-downBottom-upSlide6

4Ps

Of Innovation Space

Product InnovationWhat a company offers its market; changes in a product or service Process InnovationHow a company creates the product/offering; Changes in how a product is brought to the market

Position InnovationHow the offering/product is positioned; Changes in the story a company tells about a product.Paradigm Innovation How the company ‘frames’ its offering/product? Changes in the ‘mental model’ underpinning what the

enterprise doesFrancis & Bessant (2005)Slide7

4Ps

Of Innovation Space: 4 Direction Model

Innovation

Product/

Service

Paradigm

Mental Model

Process

Position

Francis & Bessant (2005)Slide8

Case

Study: Clearview

UK Software Developer, providing strategy and performance softwareBusiness intelligence consulting servicesSlide9

Case

Study: C

learviewIn their own words:Clearview gives you a single, connected approach to managing your organisation. We do this through our innovative, web-based software products and supporting implementation and consultancy services.

We can help you create and execute your strategic plan, manage your performance, search, report and understand your information and engage positively with your customers.We strive to deliver excellence and value for money and have a unique approach to our customer relationships,Slide10

Case

Study: C

learviewPre-video discussionHow would you predict that Clearview uses innovation in its operations? Where in the 4Ps would you expect to see innovation at Clearview?

Who would you predict is responsible for identifying and implementing innovation at Clearview?Slide11

Video

Embed/show videoSlide12

Case Study Discussion

Questions

Map Clearview’s innovation strategies onto the 4Ps Framework.Are there any areas on the 4Ps that you believe Clearview had not addressed? Any areas that you believe fall outside the 4Ps?Identify any gaps you perceive in Clearview’s approach to innovation.Who are the main individuals involved in innovation at Clearview?

Looking ahead, where should Clearview focus to improve innovation? Slide13

References

Francis, D. & Bessant, J. (2005) Targeting Innovation and implications for capability development, Technovation, 25 (3), 171-183.

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