Belfast Tours Ltd ::
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Belfast Tours Ltd ::

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Belfast Tours Ltd ::




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Presentation on theme: "Belfast Tours Ltd ::"— Presentation transcript:

Slide1

Belfast Tours Ltd :: www.belfastcitysightseeing.comTel: 00 44 (0) 28 90 321 321

The Belfast Golden Ticket

A new model of promotion, sales and sharing resources

t

ailored specifically for the Northern Ireland tourism industry

Slide2

Background – what is included:

Belfast City Sightseeing tour

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Slide3

Lagan Boat Company

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Slide4

Crumlin Road Gaol:

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Slide5

Giants Causeway full day tour:

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Slide6

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Visitor trends:

Our research highlighted;

How people visit here

How long they spend here

What they tend to do

What they generally spend

Slide7

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Sales channels:

Online

Trade agents

Packages

Hotels

Each business sells

Slide8

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue:

Sales growth for all businesses

Increased cross selling

Increase spend on peripherals

Positive cash flow

Pre-visit conditioning

Slide9

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue Innovation

The true value of collaboration

Slide10

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue Innovation:

Each component sells the Golden Ticket through their existing channels

They become the lead partner

They pay out to the other components on redemption

They retain the profit for that sale

They retain the customer data

They get first opportunity to prepare the visitor

Slide11

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue Innovation – benefits of this:

All businesses get to share marketing costs

All businesses share contact base

All businesses benefit from exponential exposure

The collaboration provides increased coverage of the package

Each business increases sales

Slide12

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue Innovation in the new Northern Ireland tourism industry

This model is tailored to the NI tourism industry;

- Dominated by SME’s

- Geographical clusters

- Personal and business relationships

- Pressure on spend and investment

- Collaboration will increase strength

- Share best practice

Slide13

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Potential for implementation across Northern Ireland:

Cluster of businesses e.g. North Coast or Mournes

Accommodation providers

Activity providers

Restaurants

Create weekend or overnight activity package

Each individual business promotes heavily

Specific NITB package marketing initiative

Opportunity for return visits

Share costs

Share benefits

Slide14

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Outcomes:

Reduced costs

Increased sales

Creation of effective partnerships

Authentic experiences

Improved visitor experience