Belfast Tours Ltd ::
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Belfast Tours Ltd ::

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Belfast Tours Ltd ::

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Belfast Tours Ltd :: www.belfastcitysightseeing.comTel: 00 44 (0) 28 90 321 321

The Belfast Golden Ticket

A new model of promotion, sales and sharing resources


ailored specifically for the Northern Ireland tourism industry


Background – what is included:

Belfast City Sightseeing tour

Belfast Tours Ltd ::


Lagan Boat Company

Belfast Tours Ltd ::


Crumlin Road Gaol:

Belfast Tours Ltd ::


Giants Causeway full day tour:

Belfast Tours Ltd ::


Belfast Tours Ltd ::

Visitor trends:

Our research highlighted;

How people visit here

How long they spend here

What they tend to do

What they generally spend


Belfast Tours Ltd ::

Sales channels:


Trade agents



Each business sells


Belfast Tours Ltd ::


Sales growth for all businesses

Increased cross selling

Increase spend on peripherals

Positive cash flow

Pre-visit conditioning


Belfast Tours Ltd ::

Revenue Innovation

The true value of collaboration


Belfast Tours Ltd ::

Revenue Innovation:

Each component sells the Golden Ticket through their existing channels

They become the lead partner

They pay out to the other components on redemption

They retain the profit for that sale

They retain the customer data

They get first opportunity to prepare the visitor


Belfast Tours Ltd ::

Revenue Innovation – benefits of this:

All businesses get to share marketing costs

All businesses share contact base

All businesses benefit from exponential exposure

The collaboration provides increased coverage of the package

Each business increases sales


Belfast Tours Ltd ::

Revenue Innovation in the new Northern Ireland tourism industry

This model is tailored to the NI tourism industry;

- Dominated by SME’s

- Geographical clusters

- Personal and business relationships

- Pressure on spend and investment

- Collaboration will increase strength

- Share best practice


Belfast Tours Ltd ::

Potential for implementation across Northern Ireland:

Cluster of businesses e.g. North Coast or Mournes

Accommodation providers

Activity providers


Create weekend or overnight activity package

Each individual business promotes heavily

Specific NITB package marketing initiative

Opportunity for return visits

Share costs

Share benefits


Belfast Tours Ltd ::


Reduced costs

Increased sales

Creation of effective partnerships

Authentic experiences

Improved visitor experience