rhetorical context SPAM is a set of tools well use to look at rhetorical context and make decisions about how to best communicate our ideas S ituation P urpose A udience M ode ID: 634828
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Slide1
SPAM
What do we mean by
rhetorical context?
SPAM
is a set of tools we’ll use to look at
rhetorical context
and make decisions about how to best communicate our ideas
.
S
ituation:
P
urpose:
A
udience:
M
ode:Slide2
Rhetorical Context
If you were trying to start a daycare business, which font would you choose for your business cards?
or ?
Why did you pick your answer? What about the Situation, Purpose, Audience, or Mode of this rhetorical context helped you make that decision?Slide3
Think about this…
1) You are hoping to start a new student organization at CLC. A proposal must be submitted to the Office of Student Life to get approval for this organization.
2) You have gotten approval for your student organization. Now you need to get students interested in becoming members.
How do these two rhetorical contexts differ in Situation, Purpose, Audience, and Mode? What might your final products look like for each context?Slide4
What is “Rhetorical Analysis”?
Let’s break it down:
What is “analysis
”? What is “rhetoric”?When writing a rhetorical analysis,
you are NOT saying whether or not you agree with the
argument. Yo
u are also not merely summarizing what the argument is or what the rhetorician said/wrote while making the argument.
Instead, you’re discussing
both
how
the rhetorician makes that argument and whether or not the approach used is
successful or effective
(
definition adapted
from the Texas A&M Writing Center website).Slide5
the
rhetorician’s
goals (implicit or explicit):
Purpose/Situation/Audiencethe techniques (or tools or strategies) used: Modeexamples
of those techniques
claims
as to
why
the rhetorician may have used those tools
b
acked up by analysis of examples, considering
SPAM
the effectiveness of those techniquesbacked up by analysis of SPAM and the rhetorician’s choices
A rhetorical analysis should
include: