Olive amp Honey started as a hobby of buying restyling and reselling vintage denim through I nstagram in 2017 Olive amp Honey offers unique items to clients based on their size and preferences ID: 777409
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Slide1
Slide2Products & Services
Olive & Honey started as a hobby of buying, re-styling and re-selling vintage denim through
Instagram in 2017
Slide3Olive & Honey offers unique items to
clients
based on their size and preferences
.
E-commerce business offering a wide selection of
vintage items
Each piece tells it’s own
story
PRODUCT
Slide4Market Analysis
According to
Shopify, the number of potential e-commerce customers will grow more than 1.2 million by 2020. (2018) The majority of this audience will be between the ages of 16 and 34 years old
Slide52018 ROI
Slide62018 Sales by Product
Slide7Competitors
Current
Vintage clothing lines that buy and re-sell Future
E-commerce apparel companiesSubstantial competition
Olive & Honey will offer consumers trendy apparel while providing high quality materials and quality customer service
Slide8Operating Strategies
ORGANIZATIONAL
STRATEGY
OPERATIONS
STRATEGY SERVICE
QUALITY CUSTOMER SERVICE, FREE SHIPPING
& FREE RETURNS.
PRICE
AFFORDABLE COST
TIME
ON-TIME DELIVERY-
RESPONSIVE CUSTOMER SERVICE
QUALITY
HIGH QUALITY USA MADE APPAREL
DIFFERENTATION:
COMMUNITY INVOLVEMENT
PR
EVENTS
AND MARKETING STRATEGIES. RECREATIONAL EVENTS
DIFFERENTATION:
INNOVATIVE
ITEMS
ARE CHANGING AS THE TRENDS CHANGE. UP-TO-DATE APPAREL
DIFFERENTATION:
LOCATION
CONVENIENT- AVAILABLE TO ANYONE
THROUGH E-COMMERCE.
Slide9Marketing Strategies
Slide10Current Management Team
Founder &
CEO- Olivia Goff
Maintains all aspects of Olive & Honey including
but not limited to managing all monetary transactions, marketing, advertising, social media management and building relationships with consumers
Slide11Future Team
Future
Olive&Honey Team Customer Service Team
Social Media & Events Management (website, social media accounts, creating/maintaining events) Other critical partnersManufacturers
Influencers
Slide12Sales Forecast
Year 0 (past year)
Year
1
Year 2
Year 3
No. of customers
62
100
300
600
No.
of Items Sold
100
160
480
960
Average Price
$35.00
$60.00
$60.00
$60.00
Revenue
$3,500
$9,600
$28,800
$57,600
Estimates based on 1.6 items purchased per customer
Slide13Income Statement
Income Statement
Year
1 (175 orders)
Year 2 (485 orders)
Year
3 (650 orders)
Sales
$9,600
$28,800
$57,600
COGS (manufacturing and shipping)
$4,656
$12,106
$17,906
Gross Profit
$4,944
$16,694
$39,
694
Overhead
(utilities, rent etc.)
$102
$102
$2,502
Net profit
$4,842
$16,592
$37,192
Slide14Balance Sheet
Balance
Sheet (EOY)
Year 1( 175 orders )
Year 2 (485 orders)
Year 3 (650 orders)
Cash for business
$3,940
$17,430
$55,170
Inventory (based on having
5% of inventory remaining)
$180.00 (9 items)
$485.00 (24 items)
$660.00 (33
items)
Web Domain (prepaid)
$102.00
$102.00
102.00
Total Assets
$ 4,222
$18,017
$55,932
Owner
Equity
$4,222
$18,017
$55,932
Slide15Cash Flow
Cash Flow
Statement
Year 1
Year 2
Year 3
Beginning Cash Balance
$2,000
$3,940
$17,430
Sales
$9,600
$28,800
$57,600
Expenses
$7,660
$15,310
$19,860
Ending Cash Balance
$3,940
$17,430
$55,170
Slide16Potential Market Risks
Fast fashion
Pressure from consumers Customer returns, disputes and chargebacks
Slide17Offer
Offer: 30% for $100,000
Current estimates based on personal equity