PPT-Chapter 11 Groups and Social Media

11 1 Copyright 2013 Pearson Education Inc publishing as Prentice Hall CONSUMER BEHAVIOR 11e Michael R Solomon 11 2 Copyright 2013 Pearson Education Inc publishing as Prentice Hall. Three Questions to Look at Today…. What exactly is social media and how does it work. ?. How has social media influenced society thus far? The Egyptian Revolution: A Case Study . How do we define community?. 6. . Prejudice. Taylor, Copyright 2006, Prentice Hall. . Learning. . Prejudice. . Motives. . for. . Prejudice. . Cognitive. . Bases. of . Prejudice. . The. . Changing. . Face. of . How do we brand ourselves as an organization?. The way we act.. The way we appear.. The way other people perceive us.. Our interactions with other organizations.. How we look in the virtual world.. Personal experience . 11-. 1. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall. CONSUMER BEHAVIOR, . 11e. Michael R. Solomon. 11-. 2. Copyright © . 2013 . Pearson Education, Inc. publishing as Prentice Hall. Xufei. Wang. , Lei Tang, . Huiji. . Gao. , and . Huan. Liu. xufei.wang@asu.edu. Arizona State University. Contact Information. Xufei. Wang. , . Huiji. . Gao. , and . Huan. Liu, Arizona State University. Jason C. H. Chen, Ph.D.. Professor of MIS. School of Business Administration. Gonzaga University. Spokane, WA 99258. chen@gonzaga.edu. “It’s All About Eyeballs” . N. ew owner . wants to . change . Two or more people who interact and are interdependent in the sense that their needs and goals cause them to influence each other. Defining a Group. Group benefits:. Important source of information:. Dan Galvez, CSI East-Bay Oakland Chapter . Social Media? I don’t want anything to do with that!. Isn’t that people on the internet posting pictures of cats and funny videos?. Well, yes, there are cat videos. But there is a lot more too.. Presented by Annalise . grinter. . Outline . My Background. Maximise social media to build your . exposure. Running events on social media. Who am I?. Annalise . grinter. Born in Tungamah. Onsite manager & Yarrawonga holiday park 5 years . channels such . as . Facebook, . Twitter, Pinterest, etc. o. ur . Social Team . will strategically . develop and manage your social media platforms, helping you . increase brand . awareness, build relationships, engage with customers, manage . Internet offers advantage . in sharing . info easily. Network effect. http://en.wikipedia.org/wiki/Network_effect. Metcalfe’s Law-. value of telecommunications network is proportional to the square of the number of users . It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. Impact, Challenges, and Solutions for a Balanced Digital Life. The Intersection of Mental Health and Social Media. Social media has grown exponentially, impacting mental health in both positive and negative ways. It's vital to explore its... CHAPTER 8. MARKETING ON SOCIAL MEDIA. WHAT’S IN A NAME?. The title . Marketing on Social Media. is at odds with the majority of other sources that use . social media marketing. to describe the practice. .