Power of Storytelling Xue Wang July 31 2014 Introduction Various Business Market Position Key of Success Strategy Strength and Weakness Summary Outline 2 The Walt Disney Company is the ID: 588745
Download Presentation The PPT/PDF document "Disney: The" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Disney: The
Power of
Storytelling
Xue WangJuly 31, 2014Slide2
Introduction
Various Business
Market PositionKey of Success
StrategyStrength and Weakness
Summary
Outline
2Slide3
The Walt Disney Company is the
Largest Media and Entertainment Company
in the world. It was founded on Oct. 16, 1923 in LA by brothers Walter Elias Disney (1901-1966) and Roy Disney. The Studio established itself as a leader in the American animation industry.
From 1986, the operations were expanded to theater, radio, music, publishing, and
online media
.
Nowadays it has already diversified
itself into live-action film production, television, and
theme parks.
Introduction
3Slide4
Various
Business
Organizational Structure
Media Networks
Parks and Resorts
The Walt Disney Studio
Disney Consumer Products
Disney Interactive
4
It is NOT only about pictures
films!Slide5
Various
Business
It is NOT only about pictures films!
5Slide6
Market Position
6
Media Networks/Broadcasting & Studio Entertainment
Revenues
Market Capitalization
Disney
Time Warner
CBS Corp.
Visitors
Locations
Parks and Resorts
Disney
S
ix Flags
Ocean Park
Sales
Quantity
Disney
Warner Bros
Fox
Consumer ProductsSlide7
Key
of
Success
▬ Strategy
7
Media Network
Consumer Products
Park and Resort
O
rder Income
Tell A STORY
“Spiritual resonance”
Business opportunity
Inspiration
“
As Long as there is imagination left in the world, Disneyland will never be completed.
”
——Walt
DisneySlide8
Key
of
Success
▬ Strengths and Weakness
8
Strengths
Strong diversification
Responsiveness to markets
Brand recognition
Creative process
Weaknesses
Large R&D expenses
High risk factor
Constant up gradation
High sunk costs
Opportunities
Growth
Increasing market share
International markets
Changes in Tech.
Threats
Economic recession
Unexpected
changesSlide9
Summary
9
Innovation
Quality
Community
Imagination
Optimism
Decency
Creativity in thinking & technolog
y
Strive
for lasting
high-level quality
Positive, family-friendly environment
“
It was all started by a mouse.
”
Hope, aspiration & positive resolutions
Honor and respect the trust
The Underlying Principles:
Every product is timeless and tells a story.Slide10
10
Reference
http://en.wikipedia.org/wiki/The_Walt_Disney_Companyhttp://www.fool.com/investing/general/2014/03/13/disney-is-leaner-and-meaner-than-ever.aspxhttp://www.slideshare.net/callieunruh/strategic-management-walt-disney-case-studyhttp://www.doc88.com/p-209225030836.html
http://blog.silive.com/goofy_about_disney/2012/08/post_20.html
http://prezi.com/cxfv06467fvw/corporate-culture-of-the-walt-disney-company
/
Thank You!
[ ]