PPT-Typography

link loop serif terminal shoulder stem bowl descender Professional Communications Copyright Texas Education Agency 2012 All rights reserved Images and other multimedia content used with permission . Typography ART 221 ASSIGNMENT 3: TRAINING YOUR EYE 1. Pick your own content. It must relate to Typography or an aspect of it. The books listed under TYPOGRAPHY PRIMER What - . continue. K1066BI – . Graphical. Design. Teppo Räisänen. Teppo.raisanen@oamk.fi. Typography. Typography. From. . Greek. . words. . τύπος. (. typos. ) = . form. . γραφή. (. graphy. What is typography?. Typography: The study of all elements of type including the shape, size and spacing of the characters. Typography plays an important role in the audience perception of your document or project and its information. agenda. influence. . . inspiration.. metro . principles.. metro design language.. influence. inspiration.. design principles . describe fundamental ideas about the practice of . good design, these ideas are . K1066BI – . Graphical. Design. Teppo Räisänen. Teppo.raisanen@oamk.fi. Typography. From. . Greek. . words. . τύπος. (. typos. ) = . form. . γραφή. (. graphy. ) = . writing. It. is the . What message do these fonts convey?. Jokerman. Old English Text. Brush Script. Curlz. Edwardian Script. Objective. The student will compare serif and sans serif typefaces.. The student will compare ascender and . typography. The art or practice of setting and arranging type; typesetting.. The practice or process of printing with type.. The appearance and style of typeset matter.. Common Typography Terms. ascender. Web Typography. How We Read. Our eyes move across a line of text and move information to our brains. Filter words into context. Depending on where you read it, experience is different. How We Read. Just because its legible doesn’t mean it’s readable . Explain webpage typography issues. Discuss effective use of . w. ebpage images. Describe. image file formats. Discuss how to prepare web-ready images. Chapter 5: Typography and Images. 2. Webpage Typography Issues. 2. Goals of typographic design. Typography plays an important role in how audiences perceive your document and its information.. Good design is about . capturing your audience’s interest and. helping your audience gather information quickly and accurately.. Designing a . tshirt. Consider your audience. . Who is going to purchase this T-shirt?. . Community?. . Age?. . Gender?. . How can you make this design appeal to the largest amount of people possible?. Typography. Typogra. Designers use typography to communicate a client's message to an audience. . They explore the creative possibilities presented by words (typography). It is up to the designer not only to find or create appropriate letterforms but also to establish the best balance between them..   Putting type on a page without incorporating typographic principles is merely word processing.. Terry Rydberg, Author. Exploring InDesign 3. Typography. Typography. Typography. The study of all elements of type as a means of visual communication—from calligraphy to the use of digital type; includes the shape, size, and spacing of characters. .