PPT-Cautious Consumers

2015 Educurious PartnersAll rights reserved UNIT 3 LESSON 9 1 Learning Outcomes 2 2015 Educurious PartnersAll rights reserved UNIT 3 LESSON 9 . Super Consumers. Copyright ©2013 The Nielsen Company. Confidential and proprietary.. #Consumer360. Presentation Speakers. Cannon Koo. Director, Analytics. Kraft Foods. Eddie Yoon. Principal. The Cambridge Group and Category Creation Expert. Dr. Marv . Khammash. Consumer Behaviour provides the answer…. Consumer . behaviour. . is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.. vs. . Rashness. Knowing how important right timing is in accomplishing right actions.. Look before you leap.. Look before you leap. Wherever you land may determine your future.. Timing is very important to get what you want from life.. Cautious and careful. Logical negative – why it won. ’. t work. Critical judgment, pessimistic view. Separates logical, negative from emotional. Focus on errors, evidence, conclusions. Logical & truthful, but not necessarily fair. All organisms in an ecosystem need energy to live. Organisms can be grouped by how they get energy. Organisms in an ecosystem are grouped as producers, consumers, or decomposers.. You get your energy from the food you eat.. ‘Co-creation’ and New Marketing . Govern-mentality”. Date of Publication. : . July 2008. Journal. : . Journal of Consumer Culture. Authors. :. Detlev Zwick: . Associate Professor of Marketing, Schulich School of Business, York University. Michiel.korthals@wur.nl. Literature. Korthals, M., 2004, Before Dinner: Philosophy and Ethics of Food, Springer. Korthals, M. and R. Bogers (Eds.), 2004, Professional Ethics for Life Sciences, Springer. Three Challenges for Antitrust. Avishalom Tor. Recent Challenges to Antitrust . University of Haifa Faculty of Law. May . 8-9, . 2014. Boundedly Rational Consumers. Three Challenges. 1. The . prediction. Ethical concerns can arise in the . development.  of . products/services. . Marketers are supposed to identify and satisfy needs of consumers. .. . Products offered do not always contribute to satisfying existing needs but sometimes create new needs through the promotion of materialism. It appears not to be ethical from marketers to forget the first role of marketing at the benefit of mercantilism.. Purchase Regardless Of Age. Purchase Influence. What has influenced you to purchase a product or service during the past 6 months?. Source: Marketing Charts Study, Q3 2016, . Advertising Channels with the Largest Purchase Influence on Consumers. Adjectives Only. Brusque. Abrupt, blunt, curt. Related Words:. Tactless. - lacking in skill or grace when dealing with others. Surly- . rude, blunt in an unkind way. Blatant-. disagreeably loud or noisy . Olympias. …. Original Six Americas results. The Six . Olympias. Olympia Survey Scores by Category. Organize panels by total score?. name. score. sum. Code. TYPE. name. bush. alarmed. 55. 7. alarmed. 2015 . Educurious. Partners--All rights . reserved UNIT . 3. . LESSON . 9. . . 1. Learning Outcomes. 2. 2015 . Educurious. Partners--All rights . reserved UNIT . 3. . LESSON . 9. . . FEB. 2018. EXCERPT OF FINDINGS. 2017 saw some of the largest increases in consumer choice when it comes to TV content. More content: . Scripted TV series hit a new high in 2017. Online originals were up 680% since 2012.