PPT-Marketing 4.02 Part A Understand promotional channels used to communicate with targeted

Advertising Media Channels of communication used by businesses for delivering promotional messages to target groups of consumers Categories of advertising media Publications Broadcast Media Direct Mail. L-09. Audiences . and Communication . Channels. Audience needs. “. General public. ”. notion is not accurate; . Each group has specific interests, priorities and information needs;. Audiences must be identified prior to emergency;. What is a promotional channel? . Specific medium used in reaching intended audience such as newspapers, radio stations, and television, etc.. Promotional Channels. Advertising is a promotional channel used to communicate with targeted audiences. . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Drafted by Kyler . Dineen. . Courtesy of . Melodic Marketing. About land for the homeless. Land for the Homeless is a nonprofit organization incorporated in New Jersey whose mission is to foster a community, and advocate, for those in need of shelter. CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Determine 2-3 different ways of transportation for the following. 24 air compressors, each of 36’’x36’’x60’’, 400 p. each to Dallas, TX.. Two crates of rare orchids, 12’’x24’’x48’’, each weighing 27 pounds to NYC. Determine 2-3 different ways of transportation for the following. 24 air compressors, each of 36’’x36’’x60’’, 400 p. each to Dallas, TX.. Two crates of rare orchids, 12’’x24’’x48’’, each weighing 27 pounds to NYC. and. . Educating. . Customers. . Overview of Chapter . 7. Role of Marketing Communications. Challenges of Services Communications. Marketing Communications Planning. The . Marketing . Communications . Guide to Promoting Professional DevelopmentGuide to Promoting Professional DevelopmentIntroduction31 Professional Development Overview Professional developmentof learning or training opportunities tha To be introduced to & apply the Uses & Gratifications Theory. Audience Pleasure & Motivation. What is the pleasure in . working out. ? What is the motivation?. What is the pleasure in . cooking. UNIT-4 DISTRIBUTION CHANNELS AND PHYSICAL DISTRIBUTION. ------- BY PROF. . JAYASREE DAS. . (syllabus-channel of distribution-meaning and importance; types of distribution channels, factors effecting choice of distribution channel). Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies.