Martin Zwilling Business Insider httpwwwbusinessinsidercom7principles thatpredictwhatstevejobswoulddo20132 Do what you love Think differently about your career Steve Jobs followed his heart his entire life and that he said made all the difference Innovation ID: 294298
Download Presentation The PPT/PDF document "7 Principles Behind Steve Jobs’ Innova..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
7 Principles Behind Steve Jobs’ Innovative Genius *
* Martin
Zwilling
,
Business Insider,
http://www.businessinsider.com/7-principles
-that-predict-what-steve-jobs-would-do-2013-2
Slide2
Do what you love.
Think differently about your career. Steve Jobs followed his heart his entire life and that, he said, made all the difference. Innovation cannot occur in the absence of passion and, without it, you have little hope of creating breakthrough ideas.
Slide3
Put a dent in the Universe.
Think
differently about your vision. Jobs attracted like-minded people who shared his vision and who helped turn his ideas into world-changing innovations. Passion fueled Apple’s rocket and Jobs’ vision created the destination
.Slide4
Kick start your brain.
Think
differently about how you think. Innovation does not exist without creativity, and for Steve Jobs, creativity was the act of connecting things. Jobs believed that a broad set of experiences broadened the understanding of the human experience.Slide5
Sell dreams, not products.
Think
differently about your customers. To Jobs, people who bought Apple products were never “consumers.” They were people with dreams, hopes, and ambitions. Jobs built products to help them fulfill their dreams.Slide6
Say no to 1,000 things.
Think
differently about design. Simplicity is the ultimate sophistication, according to Jobs. From the designs of the iPod to the iPhone, from the packaging of the Apple’s products to the functionality of the Apple
website
, innovation means eliminating the unnecessary so that the necessary may speak.Slide7
Create insanely great experiences.
Think
differently about your brand experience. Jobs made Apple stores the gold standard in customer service. The Apple
store
has become the world’s best retailer by introducing simple innovations any business can adopt to make deep, lasting emotional connections
with customers.
Basic strategy: Delight customers.Slide8
Master the message.
Think
differently about your story. Jobs was a great corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you cannot get people excited about it, it doesn’t matter
.
Resonate: Present Visual Stories That Transform Audiences.
(2010). Nancy Duarte.