PPT-Product Placement & Branding

Marketing CoOp Type of promotion that involves using a brandname product in a movie television show sporting event or even a commercial for another product Product Placement Product Placement. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Forms of Branding. A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services. Forms of Branding. A corporate brand represents the entire company or organization. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. View as slide show. Adapted from AdPrin.com. Should a product placement be featured -- or in the background? . 111 subjects watching a Seinfeld TV show were less aware of objects in the background than of those featured (lab experiment).. Schwartz Business Society. Clothing Sale. On Sale in the Schwartz Lobby until January 22. nd. New items and styles this year. Check out The Daily Schwartz on . Facebook. to view the items and get a chance to win a crew neck sweatshirt! . Brand. Brand Name. Brand Symbol. Trade Character. Brand Recognition. Brand Preference. Brand Insistence. Product Brands. Generic . Bransd. National Brand. Private/distributor Brand. Brand . Strageties. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. 11. Describe the components of a product.. Identify the types of consumer products.. Explain the difference between a product mix’s breath and a product line’s depth,. Identify the advantages that brands provide firms and consumers.. word . BRAND. . is derived from Old English meaning “burning stick” (and ultimately from the Indo-European word meaning “to be hot. ”).. The first recorded brands in the . Western Hemisphere were the Three Latin Crosses . Retail Selling. What is the difference between a brand name and a brand mark?. A brand name is a word or group of words that identifies a product and indicates a standard of quality and price. . Example: . based on work by. Pascal . Bernardoni. REDD. For the development of intellectual property . on Origin Linked products for business and community development . in developing countries and least developed countries.