Marketing CoOp Type of promotion that involves using a brandname product in a movie television show sporting event or even a commercial for another product Product Placement Product Placement ID: 731820
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Slide1
Product Placement & Branding
Marketing Co-OpSlide2
Type of promotion that involves using a brand-name product in a movie, television show, sporting event, or even a commercial for another product
Product PlacementSlide3
Product Placement
The brand could be incorporated in any of the following ways:Verbal mention
Presentation of the logoPresentation of the product itselfSlide4
Brand Integration
When a company pays a fee to have their brand incorporated into a production
This is the only guarantee that your brand or product will appear within the content of the productionFees to productions are dependent upon the level of the integration and the distribution reach of the propertySlide5
When a brand shows up in a production with out paying a brand integration fee the logos should be blurred or blacked outExamples:Reality TVInterviews
OOPS!Slide6Slide7
ET
One infamous example of product placement occurred in Steven
Spielberg's movie
ET
.
Originally
the alien creature was supposed to be lured out
of hiding
by following a trail of M&M
chocolate candies
. The company which produces M&Ms, however, did not wish to have their product associated with an unproven and potentially unmarketable
movie.
A
rival company agreed to provide a
similar
candy called
Reese's Pieces
. The
movie
became a huge financial success,
and
the product placement boosted
sales
of Reese's Pieces substantially.Slide8
NFL
Baltimore Ravens
Washington Redskins
New York Giants
Cincinnati Bengals
St. Louis Rams
Seattle Seahawks
Louisiana State University
University of Arkansas
University of Florida
University of Georgia
University of Miami
University of South Carolina
University of Tennessee
Clemson University
National Rifle Association
Barcalounger
BMW
Borders
Canon
Chanel
Cosmopolitan
Dell
Dial-a-Down
FedEx
Ford
Jordan
Madden
MTV
NASCAR
Nike
Vtech
Kentucky Fried Chicken
Taco Bell
Pepsi
Ole Miss
Schutt
Sports
Spalding
Under
ArmourSlide9
Aquafina
Baldwin
Boost Mobile
Cadillac
Caesars Palace
Cirque du Soleil
Coca-Cola
DNX
Fiji
Taser
Trump Plaza
Hard Rock Café
Jägermeister
Krispy
Kreme
Lay's
Mercedes
MGM Grand
Monster Energy Drink
Nokia
Rogaine
RootsSlide10
1800
American Spirit
Apple
BlackBerry
Cisco
City Paper
Coogi
Crest
CVS
Dell
Dole
Extra Gum
Gillette
Handy Market
Home Depot
Jameson
JVC
Kellogg's
Land Rover
Lay's
LG
Marlboro
Motorola
MySpace
National Bohemian
Saucony
Softsoap
Sony PlayStation
Sprint
Igloo
U.S. Army
Uniden
University of Notre Dame
University of Wisconsin
Wise
XboxSlide11
1-800-Flowers
Adidas
American Airlines
American Express
Apple
BlackBerry
Blazer
Cadillac
Cadillac Escalade
Cartier
Chanel
Chevrolet
Chicago Cubs
Christian
Louboutin
Craigslist
Discovery Channel
ESPN
evite.com
Facebook
FedEx
PUMA
Quiksilver
Range Rover
Retin
-A
Scope (mouthwash)
Sharpie
Sony
Southwest Airlines
Stanford University
The BLVD (Los Angeles)
The Lawrence Foundation
Toyota
Tufts University
US Army
USPS
Versace
Victoria's Secret
Volkswagen Beetle
Walt Disney Concert Hall
Northwestern University
Hollywood Forever
Cemetary
Indiana University
International Creative
Mngmt
Los Angeles Dodgers
Mapquest
Marc Jacobs
Moët &
Chandon
Ford
Ford
Mustang
Gatorade
Nokia
Polaroid
Porsche
NikeSlide12
A1
Apple
Body Glove
Chevrolet
Dayton
Fila
Ford
Google
Jeep
Yamaha
Kawai
Lumix
Mercedes
Nokia
Pepsi
Ray-Ban
Sony
Speedo
Volvo
WilsonSlide13
NO BRANDS SHOWN HERE!
They focus efforts on off-screen tie-ins
Collaborated with high end designers
Stella McCartney – Alice inspired jewelry
Sue Wong – Alice inspired dressesSwarovski – “
Underland” collection
OPI – line of polish colorsUrban Decay – pop up eye shadow boxSlide14
Is
this new method of product placement effective? Explain your answer.
Are you more likely to purchase
products
that you see in your favorite shows? Why or why not.
What are some examples you have seen of shows incorporating products into their storyline? Give at least 3.
What do you think?