PPT-INTRODUCTION TO PERSONAL SELLING

INTRODUCTION TO PERSONAL SELLING Commercestudyguidecom 1 Commercestudyguidecom 2 PERSONAL SELLING Personal selling is a means of implementing marketing programs It is concerned with persuasive communication A salesperson in personal. Participants will organize and deliver a sales presentation or consultation for one or more productsservicescustomers The guidelines for each of the Professional Selling and Consulting Events have been consolidated to facilitate coordination of part 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . sales management. nineteen. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Learning Objectives. Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. Personal Selling – Defined. An important part of marketing . that relies heavily on . interpersonal interactions . between buyers and sellers to . initiate, develop, and enhance . Focusing on Building Relationships. 1. 6. th. Edition. David J. . Lill. and Jennifer K. . Lill. DM Bass Publications. A Career in Professional Selling. Learning Objectives. Appreciate . the role of selling in our economy. Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer. Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. kindly visit us at www.nexancourse.com. Prepare your certification exams with real time Certification Questions & Answers verified by experienced professionals! We make your certification journey easier as we provide you learning materials to help you to pass your exams from the first try. kindly visit us at www.nexancourse.com. Prepare your certification exams with real time Certification Questions & Answers verified by experienced professionals! We make your certification journey easier as we provide you learning materials to help you to pass your exams from the first try. kindly visit us at www.nexancourse.com. Prepare your certification exams with real time Certification Questions & Answers verified by experienced professionals! We make your certification journey easier as we provide you learning materials to help you to pass your exams from the first try. kindly visit us at www.nexancourse.com. Prepare your certification exams with real time Certification Questions & Answers verified by experienced professionals! We make your certification journey easier as we provide you learning materials to help you to pass your exams from the first try. Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself.