PDF-Shopper Marketing and Digital Media Simplifying Your Digital Media Plans with the Six
Author : taesonmalakai | Published Date : 2023-02-08
The modern shopper marketer faces numerous tasks in their daytoday none more daunting than trying to navigate the everchanging digital media landscapeIts easy for
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Shopper Marketing and Digital Media Simplifying Your Digital Media Plans with the Six: Transcript
The modern shopper marketer faces numerous tasks in their daytoday none more daunting than trying to navigate the everchanging digital media landscapeIts easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space There isnt a simple and easy way for shopper marketers to become digital media experts overnight However the truth is that you dont need to be an expert to executenbspexpertlynbspdesigned digital plans for your shopper marketing campaigns Welcome to thenbspSix Pillars ApproachFM Dade is an ad tech and shopper marketing veteran of nearly two decades He has spent the majority of that time trying to cut through the clutter and noise in digital media and isolate what really matters for shopper marketers Having been on both the client and vendor partner side Dade brings a unique perspective to his approach to planning digital shopper marketing programs With a focus on foundational elements such as data technology media attribution pricing and past performance thenbspSix Pillars Approachnbspis a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand and retailerThenbspSix Pillars Approachnbsphas been helping shopper marketing professionals for years let it help you. Shopper Marketing 5.0
Creating Value with Shopper Solutions
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