The modern shopper is challenged by a tight budget and empowered by more choices than ever before Acosta ID: 820163
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to provide best-in-class consulting, bra
to provide best-in-class consulting, brand positioning, shopper and marketing insights, and data analysis to increase sales momentum and drive ROI. For more information, visit www.acosta.com.Preferences for BOGO vs. 50% Off Vary by CategoryAlthough the AMG Shopper Panel found an overall preference for BOGO offers, the promotional preference varies based on the category. Generally, less frequently purchased items receive higher sales lifts when a percentage off or discount promotion is offered rather than a BOGO.¥ Dry grocery categories: BOGO offers achieve higher sales lif
ts on average.¥ Frozen categories: a 50%
ts on average.¥ Frozen categories: a 50% off promotion achieves higher The modern shopper is challenged by a tight budget and empowered by more choices than ever before. AcostaÕs in-depth bi-annual report The Why? Behind The Buy¨ found:Ñ 72% of shoppers use listsÑ More than 50% of households reported buying more items on saleÑ Nearly 50% stock up on an item when itÕs on sale.However, the psychology of shopping still inß uences shopper behavior. BOGO and free promotions are major triggers for shoppers. CPG companies must understand how BOGO, free and discount offers in