INTERNATIONAL MARKETING-RECENT TRENDS PowerPoint Presentation, PPT - DocSlides

INTERNATIONAL MARKETING-RECENT TRENDS PowerPoint Presentation, PPT - DocSlides

2016-06-29 105K 105 0 0

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INTRODUCTION. Today is the era of competition and expansion of the market activities is the demand of this hour. So we are expanding our activity area and today international market is also not a dream for any businessman. But exporter has to enter in international market very wisely because every .... ID: 381708

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Presentations text content in INTERNATIONAL MARKETING-RECENT TRENDS

Slide1

INTERNATIONAL MARKETING-RECENT TRENDS

Slide2

INTRODUCTION

Today is the era of competition and expansion of the market activities is the demand of this hour. So we are expanding our activity area and today international market is also not a dream for any businessman. But exporter has to enter in international market very wisely because every foreign market has its own business environment. So businessmen should adopt different technique for every country.

Slide3

RECENT TRENDS

JOINT VENTURE

ESTABLISHING BRANCHES ABROAD

APPOINTMENT OF EXCLUSIVE AGENT

DISTRIBUTERS

CONSULTANCY SERVICES

TECHNICAL AND MANAGERIAL KNOWLEDGE

Slide4

JOINT VENTURE

Joint venture is an indirect method of entering in foreign marketing. It means when two companies join ownership and management of the marketing project. The main feature of joint venture is that the ownership and management are shared between a foreign firm and a local firm.

Slide5

ADVANTAGES &DIS ADVANTAGES

ADVANTAGES

DISADVANTAGES

Less costHigh returnsEasy way to enter in foreign marketMutual benefitNew product for consumer

Risk

Risk for own goodwill

High degree of managerial skill

Conflicts and disputes

Slide6

TYPES OF JOINT VENTURE

INTERNATIONAL SUB- CONTRACTING

LICENCING ARRANGEMENT

FRANCHISING

COUNTERTRADE

MERGERS AND ACQUITIONS

STRATEGIC ALLIANCE

ASSEMBLY

Slide7

INTERNATIONAL SUB- CONTRACTING

SUB- CONTRACTING is an arrangement between developed and developing countries. In this developed countries provide capital to developing countries for producing

labour

oriented product.

Slide8

LICENCING ARRANGEMENT

Under the system of licensing, rights are given by a firm in one country to another firm operating in another country to use its trademark technology, technical know-how, marketing skills and copyrights etc.

Slide9

FRANCHISING

FRANCHISING is a form of licensing in which a parent company grants another company the right to do business in a specified manner. Franchising also provide right to use its name, production and marketing techniques.

E.g

McDonalds,

CocaCola

Slide10

COUNTERTRADE

When countries link their exports with the imports, it is known as counter trade which is a type of barter arrangement. Various forms of countertrade are:-

barter

compensation counter trade

buyback arrangement

counter purchase arrangement

swap

clearing

switch trading

evidence accounts

blocked currencies

Slide11

MERGERS AND ACQUISITIONS

MERGERS AND ACQUISITIONS have been a very important market entry strategy as well as expansion strategy. These are normally used by companies to mitigate the degree of competition and they can make use of already established market and distribution system of a company.

Slide12

STRATEGIC ALLIANCE

STRATEGIC ALLIANCE is another form to enter foreign markets. alliances are different from joint ventures. In an alliance, two firms pool their resources directly in a collaboration that goes beyond the limits of a joint venture.

Slide13

ASSEMBLY

ASSEMBLY is the last stage of manufacturing. Under this agreement a part of a product is manufactured by the domestic company and final product is produced by assembly in the foreign company.

Slide14

ESTABLISHING BRANCHES ABROAD

Through branches, the exporter establishes sales and provides after sales services and other facilities in the foreign market. It involves a lot of investment. Foreign branches maintain ready stock. Necessary staff is also appointed.

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APPOINTMENT OF EXCLUSIVE AGENT

Under this system an agent is appointed to collect orders from foreign country. The manufacture exports the goods direct to the customer in response to the orders forwarded by the agent.

Slide16

DISTRIBUTERS

Under this system, exporter appoints the distributers as sales representatives. Distributor usually operates on his own account. They have their own

godowns

and showrooms in their country.

Slide17

CONSULTANCY SERVICES

In this system exporting company offers consultancy services by undertaking turnkey projects in foreign countries.

Slide18

TECHNICAL AND MANAGERIAL KNOWLEDGE

In this system the technicians and managerial personnel of the exporting company guide and train the technicians and managers of the importing company.

Slide19

THANKYOU


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