Business Plan – Bakery Products - PowerPoint Presentation

Slide1

Business Plan – Bakery Products

COLEGIUL TEHNIC DANUBIANA ROMAN Slide2

Chapter

I –

Defining the business objective, legal and commercial coordinates

Structure of the Business Plan

Chapter III – Financial overview

Chapter II – Organisation and management

1. Activity field of the suggested business2. Objectives3. Market and customers4. Products and services

1. Finances required2. Foreseen income3. Production costs

1. Production process2. Management3. Staff

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S.C. “PANI-SAN” S.R.L., with a subscribed capital of 2,000 RON was set up on 5

th

November 2011 and is enrolled at the Commerce Register with number J27/1817/2010 having CUI RO 3428300. The firm’s address is: 9 Energiei St, Roman and is a company with a unique associate. The company’s main activity objective is the production of bakery products and retailing them through its own shops. In the first year of activity, the bakery had the following financial results: an average turnover of 12,000 lei monthly, a rate of monthly gross profit of 15%, the liquidity ratio being very satisfactory. The company has no ongoing credit. 1. Activity field of the suggested businessChapter I –Slide4

We intend –in the first stage – to gain a contract which would imply supplying local restaurants with bread and other bakery products. In the second stage we intend to expand the production activity in the field of making pastry products.

We believe this business has real chances of succeeding as there is an increasing demand for the products we are going to offer; moreover, our geographical location ensures a wide supply base with raw materials and there are high sale opportunities due to the relatively limited network of such products in the area.Slide5

After obtaining this contract, we intend to:

Increase bread production to meet the required demand

Create stable customersReach a use of production capacity of 75%Realize a monthly turnover of about 20,000 lei and a gross profit of 4,000 lei.2. ObjectivesSlide6

Starting from the second year of the contract we intend to:

Increase the volume of activity by reaching a use of production capacity of 95%

Reach a turnover of about 25,000 lei and a gross profit of 5,300 lei every monthTwo Picture Page LayoutSlide7

A.

old customers of the bakery in Roman, due to the bakery’s strategically location and to the high quality of the products as well as attracting new customers;

B. town kindergarten and high school canteens. C. event organizers in the area D. tourists transiting the town.

3. Market and Customers

Pastry products’ market is recording a constant growth regarding both quantity and value. This business is considered to be one of the least expensive branches in the food industry sector, at the same time benefitting by an increasing demand due firstly to the fact that the products offered are cheap and therefore accessible to all consumer categories.

The

customers we have in view are divided into four categories:Slide8

The product mainly offered will be bread. Another product that can be offered is whole meal bread. As secondary products, there will be obtained pastry products, products for children and for different events.

The actual prices for these products are as following:

4. Products and ServicesThe actual prices for these products are as following:white bread …………………….. .1,8 lei/pc.bread rolls …………………………..0,5lei/pc.Whole meal bread ……………….. 1,6 lei/pc.traditional bread ………………… 2,0 lei/pc.Slide9

In order for our products to be sold it is important that they should have good bakery qualities, the flour used should have a small percentage of ash (it should be white) and should be kept in proper humidity conditions.

As product sale will be ensured mainly to restaurants’ clients, we believe that an ample advertising campaign – posters, leaflets, mass – media - is necessary. Concerning the location of the bakery, we consider that it has a fairly good accessibility and it is known well enough, therefore extra advertisement is not needed. We think that the best type of advertisement will be to ensure high quality products and maintaining promptness in performing delivery services.Slide10

The production process

The production cycle consists in the following stages:

purchasing white and brown wheat flour;purchasing rye flour;purchasing yeast;dough making;bread baking;packing rye bread in bags;packing the rest of the products in plastic cases;

delivery.

Chapter II Organisation

and management Slide11

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