PPT-Marketing Management

Intro Lecture Recap Ernie Timmons Faye Timmons Mike Barrett Seth Chadwick Marketing What is Marketing Marketing The management process through which goods and services move from concept to the customer It includes the coordination of four elements called the 4 Ps of marketing. Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. PHILIP KOTLER. NEEDS . ,WANTS and DEMANDS --- PRODUCTS------VALUE & SATISFACTION---EXCHANGE & TRANSACTION---MARKETS & MARKETERS. Finding, Captivating And Keeping Customers. Brent Leary. Partner and Co-Founder. CRM-Essentials.com | BrentLeary.com. David Alexander. Senior Product Manager. Microsoft Office Live Small Business. Overview. PERM NATIONAL RESEARCH POLYTECHNIC UNIVERSITY . INNOVATIONS . MANAGEMENT. MASTER’s Program . Management and Marketing Department. FOUNDED in 1994. BACHELOR, MASTER, and DOCTORATE PROGRAMS in MANAGEMENT . Section 2. By: Ms. . E. man. . Elfar. Marketing process. Exchange. . :is . the act of obtaining a desired object from someone by offering something in . return. The Marketing is . The process by which . environment . : . is the . actors and forces outside . marketing that . affect marketing . management’s ability . to build and maintain . successful relationships . with target . customers. . consist . Kellie Curry Raper. Livestock Marketing Economist. Agricultural Economics. kellie.raper@okstate.edu. June 27, 2017. A Revenue Source for Cow-Calf Operations. Cull cows are an asset with salvage value . Presented by. . Frank L. Ciminelli Family . CAREER RESOURCE CENTER. Advertising . Public Relations. Sales & Retail. Brand Management. Market Research. Areas of Marketing. Positioning and creating brands and persuading people to buy them through messages in the mass media. Presented by. . Frank L. Ciminelli Family . CAREER RESOURCE CENTER. Advertising . Public Relations. Sales & Retail. Brand Management. Market Research. Areas of Marketing. Positioning and creating brands and persuading people to buy them through messages in the mass media. Marketing Management Prof. B. N. F. Warnakulasooriya Dr .(Mrs.) Amila Jayarathne Student Discipline Be punctual to the lecture Excuse the lecturer in case want to be late or leave the class early Bret Oelke - Farm Management Coach. Innovus Agra, LLC. We are:. Farm management coaches. Mission:. “To search . for. . and . develop opportunities that allow our customers to achieve their goals”. 1MarketingMarketing is the functional area of business that deals with thecreation communication and delivery of value to customers As amarketing majorstudents study the core application of identifyin Fatima Eldukaly. ID: . 3163. Email: . Fatimah_3163@limu.edu.ly. Libyan International Medical University. Faculty of Business Administration. Content:. Introduction. Exchange process. Recognize . t. Semester Genap 2010/2011. Learning Objectives. Understand the meaning of the terms ‘customer life cycle’ . Define the strategies that can be used to recruit new customers. Understand how to select which customers to target for retention. Advertisement. Trends in Marketing Practices. Reengineering. Outsourcing. Benchmarking. Supplier partnering. Customer partnering. Merging. Globalizing. Flattening. Focusing. Accelerating. Empowering.