Social Media in Higher Education

Social Media in Higher Education

A Case Study Presented by:Texas State UniversityTeam Awesome

Team Awesome:

Jasmine Burgess

Nelly Chavez

Jenni Kraft

Jade Martinez

Presentation Objectives

Part I: Presentation “Social Media at Middle College”Part II: Identification of Case InformationMajor IssuesKey Decision MakersInformation We AssumeApplicable TheoriesPart III: Recommendations

Social Media at Middle College

Promoting Yourself and Your Organizations Responsibly

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Part 1

Social Media at MC Outline

Ways to Incorporate Social Media at MCMC Best Practices of Social MediaChallenges of Social MediaOvercoming Challenges of Social MediaMC Social Media GuidelinesConsequences of Social Media Misuse

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Ways to Incorporate Social Media at MC

Facebook and Twitter: (communication, photos, marketing)Blogs/Vlogs Collaborative ProjectsContent Communities: YouTube (informational videos)Virtual Social/Game Worlds: Second LifeCo-Curricular Activities: EventsIn the Classroom: Keeping track of social trends

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MC Best Practices of Social Media

Using Good Judgment PrivacyIntegrityKeeping It Clean

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Practice: Using Good Judgment

Know who you are “adding”Ask yourself : Do I know this person?Do I feel comfortable with accepting or requesting the link or person? Do I feel comfortable with this person seeing my profile and information?

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Practice: Privacy

Privacy settings are important to moderate who and how much certain people see on your social media.Become familiar with privacy settings and how to use themPrivate profiles do not guarantee your information won’t get out!Use private and unpredictable passwords that you change regularly

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Practice: Integrity

Keep your integrity onlineYour information may be available to family, classmates, professors, employers and others. Think before you post!Be who you are. Represent who YOU are in your online presence

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Practice: Keeping It Clean!

Future Employment & Professional NetworkingRecruiters for jobs check social media sites to see your online presenceClean your account of any comments, pictures, links and status updates; you would not like future employers to see.

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Challenges of Social Media

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Abuse

Control

Diversity

Privacy

Overcoming Challenges of Social Media

Be educated! Know the ins and outs of social media Think before you post!Take time to process what you are posting and if it will have the type of effect you are looking for.Manage and/or report incivility/abuseCorrect any negatively understood messagesReport abuse Talk to them or report to site

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MC Social Media Guidelines

“Social media is a great way to stay connected, but you can get disconnected if it is used improperly” ~MC President TrumperyMC encourages the proper use of social media in positive ways in order to get the word out about events, resources, information and yourself!

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MC Social Media Guidelines Continued

3 Simple Rules of Social MediaSeek PermissionBe ResponsibleBe ProfessionalWith these simple steps we maintain a professional image while respecting others.

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MC Social Media Guidelines Continued

3 Simple Rules of Social MediaSeek Permission: In order to maintain the “safe space” and encouragement of open speech at MC, every Bobcat agrees to seek permission from any guest speakers, faculty, staff or fellow students, before publishing in any platform. (Including in the classroom, MC events, information conversations, etc.)

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MC Social Media Guidelines Continued

3 Simple Rules of Social Media2. Be Responsible: MC students will be respectful and post only accurate and appropriate information. MC students must also recognize acceptable times to be engaged in social media.

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MC Social Media Guidelines Continued

3 Simple Rules of Social Media3. Be Professional: Each MC student will utilize their social media in an appropriate manner that will represent them now and in their professional career.

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Consequences of Social Media Missus

First Offense

Second Offense

Third Offense

Using social media without permission.

Warning

Week probation from using social

media

Month probation from using social

media

Being disrespectful (harassing others and posting inaccurate information)

Week probation from using social

media

Training over social media

use

Month probation from using social

media

Conduct meeting with Student Conduct

board

Community service with the university media department

Semester probation from using social

media

Conduct meeting with Dean of Students

Community service depending on Dean of Students decision

Unprofessional use of social media

Warning

Training over social

media

Month probation from using social

media

Conduct meeting with Student Conduct

board

Community service with the university media

department

Semester probation from using social

media

Conduct meeting with Dean of

Students

Community service depending on Dean of Students decisions

Conclusion

Thank You!~From the Social Media Office123 Awesome StNeat Town, TXSocialMedia@MC.eduTwitter: #SocialMediaMCBlog: MiddleCollegeBlog.blogspot.comFacebook: http://facebook.com/middlecollege

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Identification of Case Information

Part II

Major Issues

Electronic civility/responsibilityMany students post without thinking of possible consequencesWe can not always control what the students post. Harassment and online bullying are realities Social Media is a Positive Educational Tool

OnlineUniversities.com says that social media sites like twitter have

been

used

to keep students current on contemporary

issues.

Some classes have created their own social media applications (or apps) in order to promote a business venture.

Major Issues continued

Negative Impacts of Social Media

Ray

Junco

recently

performed a

study of college students and their grades in relation to Facebook interactions.

Facebook use had

, perhaps, a .12%

effect

on their actual

grades.

President

is unfamiliar with social media

benefits

Kotter

(1996) writes in order for a successful organizational change to occur, high quality leaders who establish direction, align people, and motivate and inspire others, need to be present.

It

is imperative that the president be knowledgeable of technology and social media in order to be the visionary of the change.

Key Decision Makers

President Trumpery

A

key decision maker because, as we mentioned he is the visionary of the university as a whole

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MC

Social Media

Committee

Assistant Director of Student Activities

Director

of

Communication

Dean

of

Admissions

Applicable Theories

Astin’s Student Involvement TheorySocial Media can be used to encourage student involvement!Students more involved will be more likely to persist towards graduation. Tinto’s Model of Institutional DepartureStudent attrition occurs when students lack a connection with the university. Social Media connects students digitally and when use properly can provide information for student involvement and can contribute to campus pride initiatives.

Case Recommendation

Part III

Recommendation –Short Term

Execute Electronic Civility and Responsibility (Presentation from Part I) at Student Organization Officer TrainingPresent Benefits of Social Media to the PresidentConduct Assessment of Student Use of Social MediaConduct a Feasibility Study for a Social Media Office

Recommendation –Long Term

Implement Electronic Civility presentation for all incoming students at OrientationDevelop a Professional development workshop for faculty/staffAcquire resources and space for Social Media OfficeProvide training to computer lab student staff on social media policies

Thank You!

From Texas State University-San Marcos

Astin, A.W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25, 297-308Hopkins, L. (2011, October 3). Using social media to network in the professional community [Web log message]. Retrieved from http://http://www.leehopkins.net/2011/10/03/using-social-media-to-network-in-the-professional-community/.Junco, R. (2011). Too much face and not enough books: The relationship between multiple indices of Facebook use and academic performance. Computers in Human Behavior, 28(1), 187-198. Kotter, J. P. (1996). Leading change. Boston, MA: Harvard Business School PressKaplan, A.M., Haenlein, M. (2009). Users of the world unite! The challenges and opportunities of social media. Journal of Business Horizons, 53 , 59-68. Online Universities . (2010, May 4). 100 inspiring ways to use social media in the classroom. [blog] Retrieved from http://www.onlineuniversities.com/blog/2010/05/100-inspiring-ways-to-use-social-media-in-the-classroom/Tinto,V. (1988) "Stages of Student Departure: Reflection on the Longitudinal Character of Student Leaving" Journal of Higher Education,59, 438-455.

References