PPT-Innovative use of video for content marketing

Peter Hackes President Performedia LLC About performedia Founded in 2003 Performedia was a pioneer and is now a leader in video solutions for event and content marketing We provide services to publishers associations and corporations. Unfort unately there is limited research available on how consumers are affected by events In this article the authors develop a conceptual model for the effect of event marketing The model links buying intention to brand attitude event attitude bra John leads SilverNeedle Hospitality’s Finance function, with the overall responsibility of all the Group’s nancial matters including corporate nance, strategic nancial planning, taxation, Innovative Marketing, Volume 10, Issue 2, 2014commercial and social advertizing context. Consequently, despite thirty years of ongoing discussions, the impact of shock advertizing on consumers still r Innovative Marketing, Volume 4, Issue 2, 2008 system for creating value that lies behind the actual processes. It is the conceptual and architectural im-plementation of a business strategy and should To Drive . Traffic, Leads & Sales. Fortunately for you, many companies still have a “masterpiece” attitude when it comes to content on their web sites. They think that once they’ve created a web site, then it’s perfect and “job’s done”.. Before we begin, here. are a few things to think about:. Why are we adding video? Is it the most appropriate tool to use to teach our students something?. How long is it? How big is the file?. Students will not sit through a long video, and it will be difficult for Blackboard to handle it.. Which is which? . Video Streaming. Streaming media.  is . multimedia.  that is constantly received by and presented to an . end-user.  while being delivered by a provider. The . verb.  "to stream" refers to the process of delivering or obtaining media in this manner; the term refers to the delivery method of the medium, rather than the medium itself, and is an alternative to file . Using Video in Blackboard Before we begin, here are a few things to think about: Why are we adding video? Is it the most appropriate tool to use to teach our students something? How long is it? How big is the file? Create quality content to influence customer behavior. MARKETING:. The Case for Content Marketing. A cornerstone of B2B marketing plans, Content Marketing supports brand building, enhances reputation and drives lead generation. Market Dynamics. CE/Over . The Top . Brand power . Building application & content . eco-systems . New Streaming . subscription services. Service Provider. Multi-screen offering becoming table stakes . 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That8217s how big content is being consumed each minute, hour and day of our lives.As the saying goes: Content is King.And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one8217s products and services can be promoted using the strategic marketing approach known as Content Marketing.But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action.In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover:Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - Page 80How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - Page 66A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Page 30Six reasons why Content Marketing is critical to your business or company8217s success - Page 45A step-by-step plan on how to connect your target niche with your Content Marketing for business success - Page 99How to effectively learn about your target audience for better Content Marketing - Page 106Nine strategic places to place your content online for your target audience to easily access - Page 138A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail - Page 149Additional information that you8217ll discover:Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Page 192nbspSeven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Page 216Eight Secret Strategies on What Makes Great Content which leads to profit - Page 1288230and much, much moreWith easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach,nbspyou will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits.Added Bonuses:- Bonus 1: Buy the Paperback version of this book, and get the Kindle eBook version included for Free.- Bonus 2: Includes a Bonus Chapter: quotIntegrating Content Marketing with Social Media Marketing8221- Bonus 3: Includes a Free Preview of another book to succeed in Online Marketing 8220Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your BusinessquotSo if you want to promote your products and services using this effective Online Marketing approach that leveragesnbspcontent and aims to boost your business today,nbspclick on the 8220Buy Now8221 button to get started. 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