Mace Security International, Inc - PowerPoint Presentation

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Mace Security International, Inc

3rd Quarter 2016 Analysis

11/17/2016

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OTCPINK: MACE

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Mace Security International, Inc

3rd Quarter 2016 Analysis

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Certain statements and information included in this presentation constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995.

When used in this presentation, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.

Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources.

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Continued to build significant positive momentum;

Delivered meaningful improvement in all key metrics Q3 2016 versus Q3 2015

Delivered revenue growth in key sales channels

Delivered product distribution expansion in all channels of distribution

Core product sales increased double digits

Mace Security International, Inc

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rd

Quarter 2016 Key Takeaways

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Increased sales in every key category

Company continued to grow top line, improve results and cut costs

Sporting Goods + 7.2%

Consumer + 63.2%

Web/Direct Sales + 18.7%

Tactical Division - (25.4)%

International +137.8%

OEM/Other - (13.0)%

All Channels + 33.8%

Mace Security International, Inc

Net Sales by Channel - Nine Months Sept. 2016 versus 2015

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Significant growth in key channels with opportunities in other channels

Sporting Goods + 13.7%

Consumer +122.9%

Web/Direct Sales + 10.7%

Tactical Division - (42.3)%

International +218.2%

OEM/Other - (35.6)%

All Channels +58.3%

Mace Security International, Inc

Net Sales by Channel- 3

rd

Quarter 2016 versus 2015

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Sporting Goods + 15.2%

Consumer + 79.8%

Web/Direct Sales + 12.2% Tactical Division - (38.5)%

International +131.6%

OEM/Other + 38.3%

All Channels + 39.4%

Mace Security International, Inc

Gross Profit by Channel – Nine Months, Sept. 2016 versus 2015

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Sporting Goods + 22.7%

Consumer + 142.8%

Web/Direct Sales + 8.0% Tactical Division + 37.9 %

International + 204.2%

OEM/Other + 75.6%

All Channels +70.2%

Mace Security International, Inc

Gross Profit by Channel – 3

rd

Quarter, 2016 versus 2015

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Mace Security International, Inc

3

rd

Quarter 2016 Key Takeaways

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The American Original, Mace® Brand

Mace

Security International, Inc, located in Cleveland, Ohio, is a diversified manufacturer and provider of personal defense and security products to consumer and business market segments under the world renowned Mace® Brand. Since 1970, Mace® Brand has been the original trusted brand for personal defense sprays, while continuously adding high quality security products to the brand line through the years. Mace® Brand supports their products through warranty and educational programs

.

Mace® Brand directly distributes and supports its branded products and services through strategically targeted customer channels which include mass market retailers, wholesale distributors, independent dealers and e-commerce marketers.

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Mace Security International, Inc

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rd

Quarter 2016 Key Takeaways

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Just over half (51%) said they own Mace brand pepper spray. Pepper Shot (13%), Sabre (9%), and American Defender (8%) are the next most common brands owned. One in ten (10%) said they do not know what brand they owned.

*Study done by Balance Inc. in 2013

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Mace Security International, Inc

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rd

Quarter 2016 Key Takeaways

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Consumer Personal Profiles

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Housing now stamped Mace® Brand and Made in the USA

New improved Flip top lid – increased radius for larger fingers

Increased radius of opening for key chain

Improved plastic in all areas – especially assembly of the product

New Housing – improved efficiencies in manufacturing

Mace Security International, Inc

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Quarter 2016 Key Takeaways

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Continued our brand dominance with innovative packaging

New packaging is environmentally friendly - less use of plastic

Improved design and marketing platform

Cost effective materials and assembly

Packaging has been recognized internationally as BEST IN CLASS

Mace Security International, Inc

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Quarter 2016 Key Takeaways

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New Displays and Distribution which is driving sales and sell through at retail

Mace Security International, Inc

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Quarter 2016 Key Takeaways

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Mace Tactical at the American Correctional Association

Happy customer with Service Dog with

NiteBeams

Collar

Mace Security International, Inc

3

rd

Quarter 2016 Key Takeaways

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Pin, Like, Tweet - Empower.

Sharing content and engaging with customers world wide through social media channels, we’re able to give them the best safety information and answer any questions quickly.

Mace Security International, Inc

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Quarter 2016 Key Takeaways

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Mace continues to support empowerment and giving back to the community

Mace Security International, Inc

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Quarter 2016 Key Takeaways

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Mace partnerships to drive the brand and sales opportunities

Mace partnerships to promote empowerment

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Quarter 2016 Key Takeaways

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Mace partnerships to drive the brand and sales opportunities

Mace partnerships to promote empowerment

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Quarter 2016 Key Takeaways

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Channel of Distribution

Number of Accounts

Sporting Goods

7

Consumer

3

Tactical

9

International

-

Other

-

Totals

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Mace Security International, Inc

New Distribution by Channel - 3

rd

Quarter 2016

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Channel of Distribution

Number of Accounts

Sporting Goods

25

Consumer

17

Tactical

16

International

4

Other

3

Totals

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Mace Security International, Inc

New Distribution by Channel – Nine Months, Sept., 2016

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3rd Quarter 2016

Comparable Financial Results

Mace Security International, Inc

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Mace Security International, Inc

2016 3

rd

Quarter versus 2015 3

rd

Quarter

Sales & Gross Profit

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Mace Security International, Inc

2016 3

rd

Quarter versus 2015 3

rd

Quarter

Sales Key Channels

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Mace Security International, Inc

2016 3

rd

Quarter versus 2015 3

rd

Quarter

Gross Profit Key Channels

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3rd Quarter

2016

 

2015

Percentage

Net Sales

$2,706

 

$1,710

58.2%

 

 

 

 

 

Gross Profit

$

1,166

 

$641

81.9%

GP %

43.1%

 

37.5%

 

 

 

 

 

SG&A Expenses

$940

 

$925

+1.6%

SG&A Exp. %

34.7%

 

54.1%

Net Income (loss)

 

 

$250

 

$(335)

 

 

EBITDA

$272

 

$(331)

Mace Security International, Inc

2016 3

rd

Quarter

Comparative Financial Results

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2016

 

2015

Percentage

Net Sales

$6,816

 

$5,094

33.8%

 

 

 

 

 

Gross Profit

$2,822

 

$2,030

39.0%

GP %

41.4%

 

39.9%

 

 

 

 

 

SG&A Expenses

$2,772

 

$2,816

<

1.6%>

SG

&A Exp. %

40.7%

 

55.3%

Net Income (loss)

 

 

$

130

 

$(

577)

 

 

EBITDA

$179

 

$(570)

Mace Security International, Inc

YTD 9 Months ending 9/30/16

Comparative Financial Results

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Our Mission at Mace Security International, Inc. is empowering

your world through safety & security

Customers

Deliver best in class products &

services

for our partners and

customers

Employees

Be a great place to work where people are inspired to be their best and achieve their goals

Shareholders

Be a disciplined, forward-thinking brand

driven to

maximize shareholder value

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