Ab INBEV Fia Consulting Alex Nicholas Rodrigo
Author : debby-jeon | Published Date : 2025-06-16
Description: Ab INBEV Fia Consulting Alex Nicholas Rodrigo Vanessa Agenda Market analysis shows AB Inbev growth history MA Brahma and Skol Quilmes Labatt Interbrew Budweiser Modelo SAB Miller Business model Strong brands leader in big markets Price
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Transcript:Ab INBEV Fia Consulting Alex Nicholas Rodrigo:
Ab INBEV Fia Consulting Alex Nicholas Rodrigo Vanessa Agenda Market analysis shows AB Inbev growth history M&A Brahma and Skol Quilmes Labatt Interbrew Budweiser Modelo SAB Miller Business model: Strong brands – leader in big markets Price increase Aggressive cost reduction Current scenario Key issue Maintain AB Inbev as leader of beer industry increasing organic topline to boost stock prices Alternatives to change the current situation Maintain current strategy: Build a stronger portfolio Price war: Price reduction to boost volumes Disrupt your own business model Building a stronger portfolio Price war Disrupt your own business model Beer on capsules for in home use sold directly to consumer Features of the new Business Model Exclusive machine designed for Home and Commercial segment Direct Sales – New Commercial Model No Intermediates Higher Margin Higher Value Product from Customer Perception Fidelity Program Craft and Local options Branding Strengthen Features of the new Business Model From the Operational Perspective Lower Logistic Cost for Transport and Storage Higher Shelf Life (Less Discards of Raw Material) Lower manufacturing costs through higher production rate – Encapsulant machine faster than filling machine Environment friendly Capsules Risks Another company can develop a similar model and product faster than us Probability: Low – Heineken Impact: High Patent registrations, faster development, differentiate in commercial models Market acceptance to the new concept Probability: Unknown Impact: High Target early adopters and premium consumers first, before a full lineup of offers Financial impacts: Revenue impact: If we maintain the current strategy we will loose 2.2Bi USD due to market share loss per year Margin impact: Potential gains: 600 Mio USD Cost per liter will reduce Distribution Expenses Reduce intermediates such as Wal-Mart Investments: 2 Bi USD to develop capability and start selling Potential market: Additional 15Bi USD per year until 2023 Conclusion Never believe that what you have will remains to you forever Be faster to be the first, even when you are giant Disrupt your business before someone does it for you
