Assessment 2: Branding Presentation Introduction
Description: Assessment 2: Branding Presentation Introduction Branding distinguishes product in market Developing an image associated with the target public. Customer-product interaction Presentation extends the marketing plan for NutriPet Delight by
Related Topics
Download Presentation
"Assessment 2: Branding Presentation Introduction" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentation Transcript
slide1. Assessment 2: Branding Presentation<br>
slide2. Introduction Branding distinguishes product in market
Developing an image associated with the target public.
Customer-product interaction
Presentation extends the marketing plan for NutriPet Delight by MSH Brands.<br>
slide3. The Brand Name for the Product New name: NutriPet Delight
Conveys nutrition and joy for pets
Associated with high-quality, healthy ingredients
Targets high-end pet food market<br>
slide4. Role in the Brand Portfolio Meets demand for natural, quality pet food
Extends product offering with higher-end product
Complements MSH Brands' quality image
Responds to demand for healthier pet foods<br>
slide5. Target Market Pet owners aged 25-55 in urban/suburban areas
High disposable income, health-conscious about pets
Prefer natural, organic ingredients
Willing to pay more for quality and specific dietary needs<br>
slide6. Main Competitors Competes with Blue Buffalo, Hill's Science Diet, Wellness
Competitors known for high-quality ingredients
Competitors have strong market positions
NutriPet Delight's advantages: more meat, no grains, includes probiotics and antioxidants<br>
slide7. New Product’s Objectives: Creating Greater Customer Loyalty Create positive emotional bond with customers
Use loyalty programs, targeted advertising, exceptional customer service
Maintain loyalty with discounts, products, events
Utilize newsletters, social media, feedback, follow-up emails<br>
slide8. New Product’s Objectives: Increasing Trials and Expanding Usage Offer free samples and discount coupons
Convert trial customers to regulars, increase usage frequency
Use introductory offers, multiple piece sets, content marketing
Gather customer feedback, create engaging campaigns<br>
slide9. New Product Position and Its Complement to Objectives Ultimate choice for health-conscious pet owners
Nourishes and promotes pet health
Combines high-quality ingredients with superior nutrition
Communicated through all marketing channels to build loyalty and usage frequency<br>
slide10. Marketing Mix: People Hire knowledgeable customer service representatives
Provide excellent support and encourage loyalty
Organizational training on product advantages
Promote customer-driven service delivery<br>
slide11. Marketing Mix: Process Design smooth and efficient purchasing processes
Quick order processing, delivery, and hassle-free returns
Improve inventory management and distribution channels
Incorporate customer feedback for process improvement<br>
slide12. Marketing Mix: Physical Evidence Indicate premium quality on packaging
Use eco-friendly packaging
Detailed labeling of health benefits and ingredient sources
Reflect brand values of quality and environmental friendliness<br>
slide13. Conclusion Focus on the right market audience and brand identity
Study the 8Ps of marketing
Exceed customer expectations and gain loyalty
Achieve sustainable competitive advantage<br>
slide14. References Abbas, A., Rafiq, M., Raza, M., Bhatti, S. R., & Idrees, M. Y. (2024). Enhancing Sustainable Consumer Behavior through Eco-Friendly Packaging Innovations: A Case Study of Dairy Industry. International Journal of Social Science & Entrepreneurship, 4(1), 313-333. https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/267
Adıgüzel, S. (2020). Market and brand positioning and sustainability strategies in international marketing. International Journal of Scientific Research and Management, 8(9), 9-24. DOI: 10.18535/ijsrm/v8i09.lis01
Bernarto, I., Berlianto, M. P., Meilani, Y. F. C. P., Masman, R. R., & Suryawan, I. N. (2020). The influence of brand awareness, brand image, and brand trust on brand loyalty. Jurnal Manajemen, 24(3), 412-426. https://ecojoin.org/index.php/EJM/article/view/676
Calder, B. J. (2022). Customer interaction strategy, brand purpose, and brand communities. Journal of Service Management, 33(4/5), 747-757. https://doi.org/10.1108/JOSM-11-2021-0410
Rivaldo, Y., Kamanda, S. V., & Yusman, E. (2022). The Influence of Brand Image, Promotion, and Trust on Customer Loyalty at Bank BSI Nagoya Batam Branch. Jurnal Mantik, 6(2), 2385-2392. https://www.iocscience.org/ejournal/index.php/mantik/article/view/2810<br>
slide2. Introduction Branding distinguishes product in market
Developing an image associated with the target public.
Customer-product interaction
Presentation extends the marketing plan for NutriPet Delight by MSH Brands.<br>
slide3. The Brand Name for the Product New name: NutriPet Delight
Conveys nutrition and joy for pets
Associated with high-quality, healthy ingredients
Targets high-end pet food market<br>
slide4. Role in the Brand Portfolio Meets demand for natural, quality pet food
Extends product offering with higher-end product
Complements MSH Brands' quality image
Responds to demand for healthier pet foods<br>
slide5. Target Market Pet owners aged 25-55 in urban/suburban areas
High disposable income, health-conscious about pets
Prefer natural, organic ingredients
Willing to pay more for quality and specific dietary needs<br>
slide6. Main Competitors Competes with Blue Buffalo, Hill's Science Diet, Wellness
Competitors known for high-quality ingredients
Competitors have strong market positions
NutriPet Delight's advantages: more meat, no grains, includes probiotics and antioxidants<br>
slide7. New Product’s Objectives: Creating Greater Customer Loyalty Create positive emotional bond with customers
Use loyalty programs, targeted advertising, exceptional customer service
Maintain loyalty with discounts, products, events
Utilize newsletters, social media, feedback, follow-up emails<br>
slide8. New Product’s Objectives: Increasing Trials and Expanding Usage Offer free samples and discount coupons
Convert trial customers to regulars, increase usage frequency
Use introductory offers, multiple piece sets, content marketing
Gather customer feedback, create engaging campaigns<br>
slide9. New Product Position and Its Complement to Objectives Ultimate choice for health-conscious pet owners
Nourishes and promotes pet health
Combines high-quality ingredients with superior nutrition
Communicated through all marketing channels to build loyalty and usage frequency<br>
slide10. Marketing Mix: People Hire knowledgeable customer service representatives
Provide excellent support and encourage loyalty
Organizational training on product advantages
Promote customer-driven service delivery<br>
slide11. Marketing Mix: Process Design smooth and efficient purchasing processes
Quick order processing, delivery, and hassle-free returns
Improve inventory management and distribution channels
Incorporate customer feedback for process improvement<br>
slide12. Marketing Mix: Physical Evidence Indicate premium quality on packaging
Use eco-friendly packaging
Detailed labeling of health benefits and ingredient sources
Reflect brand values of quality and environmental friendliness<br>
slide13. Conclusion Focus on the right market audience and brand identity
Study the 8Ps of marketing
Exceed customer expectations and gain loyalty
Achieve sustainable competitive advantage<br>
slide14. References Abbas, A., Rafiq, M., Raza, M., Bhatti, S. R., & Idrees, M. Y. (2024). Enhancing Sustainable Consumer Behavior through Eco-Friendly Packaging Innovations: A Case Study of Dairy Industry. International Journal of Social Science & Entrepreneurship, 4(1), 313-333. https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/267
Adıgüzel, S. (2020). Market and brand positioning and sustainability strategies in international marketing. International Journal of Scientific Research and Management, 8(9), 9-24. DOI: 10.18535/ijsrm/v8i09.lis01
Bernarto, I., Berlianto, M. P., Meilani, Y. F. C. P., Masman, R. R., & Suryawan, I. N. (2020). The influence of brand awareness, brand image, and brand trust on brand loyalty. Jurnal Manajemen, 24(3), 412-426. https://ecojoin.org/index.php/EJM/article/view/676
Calder, B. J. (2022). Customer interaction strategy, brand purpose, and brand communities. Journal of Service Management, 33(4/5), 747-757. https://doi.org/10.1108/JOSM-11-2021-0410
Rivaldo, Y., Kamanda, S. V., & Yusman, E. (2022). The Influence of Brand Image, Promotion, and Trust on Customer Loyalty at Bank BSI Nagoya Batam Branch. Jurnal Mantik, 6(2), 2385-2392. https://www.iocscience.org/ejournal/index.php/mantik/article/view/2810<br>