Assessment 2: Branding Presentation Introduction

Transcript:Assessment 2: Branding Presentation Introduction:
Assessment 2: Branding Presentation Introduction Branding distinguishes product in market Developing an image associated with the target public. Customer-product interaction Presentation extends the marketing plan for NutriPet Delight by MSH Brands. The Brand Name for the Product New name: NutriPet Delight Conveys nutrition and joy for pets Associated with high-quality, healthy ingredients Targets high-end pet food market Role in the Brand Portfolio Meets demand for natural, quality pet food Extends product offering with higher-end product Complements MSH Brands' quality image Responds to demand for healthier pet foods Target Market Pet owners aged 25-55 in urban/suburban areas High disposable income, health-conscious about pets Prefer natural, organic ingredients Willing to pay more for quality and specific dietary needs Main Competitors Competes with Blue Buffalo, Hill's Science Diet, Wellness Competitors known for high-quality ingredients Competitors have strong market positions NutriPet Delight's advantages: more meat, no grains, includes probiotics and antioxidants New Product’s Objectives: Creating Greater Customer Loyalty Create positive emotional bond with customers Use loyalty programs, targeted advertising, exceptional customer service Maintain loyalty with discounts, products, events Utilize newsletters, social media, feedback, follow-up emails New Product’s Objectives: Increasing Trials and Expanding Usage Offer free samples and discount coupons Convert trial customers to regulars, increase usage frequency Use introductory offers, multiple piece sets, content marketing Gather customer feedback, create engaging campaigns New Product Position and Its Complement to Objectives Ultimate choice for health-conscious pet owners Nourishes and promotes pet health Combines high-quality ingredients with superior nutrition Communicated through all marketing channels to build loyalty and usage frequency Marketing Mix: People Hire knowledgeable customer service representatives Provide excellent support and encourage loyalty Organizational training on product advantages Promote customer-driven service delivery Marketing Mix: Process Design smooth and efficient purchasing processes Quick order processing, delivery, and hassle-free returns Improve inventory management and distribution channels Incorporate customer feedback for process improvement Marketing Mix: Physical Evidence Indicate premium quality on packaging Use eco-friendly packaging Detailed labeling of health benefits and ingredient sources Reflect brand values of quality and environmental friendliness Conclusion Focus on the right market audience and brand identity Study the 8Ps of marketing Exceed customer expectations and gain loyalty Achieve sustainable competitive advantage References Abbas, A., Rafiq, M., Raza, M., Bhatti, S. R., & Idrees, M. Y. (2024). Enhancing Sustainable Consumer Behavior through Eco-Friendly Packaging Innovations: A Case Study of Dairy Industry. International Journal of Social Science & Entrepreneurship, 4(1), 313-333. https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/267 Adıgüzel, S. (2020). Market