Chapter 4 D&SM Marketing Strategy Learning

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Chapter 4 D&SM Marketing Strategy Learning
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Chapter 4 DSM Marketing Strategy Learning objectives To define digital and social media marketing strategy and its development cycle; To identify ways of aligning business strategy and digital channels of engagement with buyer persona; To

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Chapter 4 D&SM Marketing Strategy<br>
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Learning objectives To define digital and social media marketing strategy and its development cycle;
To identify ways of aligning business strategy and digital channels of engagement with buyer persona;
To explain how to set digital and social media marketing goals;
To describe how to create social media strategies and tactics;
To monitor and update the digital marketing strategy.<br>
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Digital and social media marketing strategy within Buyer persona spring<br>