Forecasting Forecasting Problems and Methods New

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Forecasting Forecasting Problems and Methods New product forecasting Forecasting using Diffusion Models (to forecast trial or adoption) Forecasting using Pre-Test Market Models (to forecast both trial and repeat purchase) Managerial Issues

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01
Forecasting Forecasting Problems and Methods
New product forecasting
Forecasting using Diffusion Models (to forecast trial or adoption)
Forecasting using Pre-Test Market Models (to forecast both trial and repeat purchase)<br>
02
Managerial Issues Related to Forecasting What is the purpose of developing the forecast?
What, specifically, do we want to forecast (e.g., market demand, technology trends)?
How important is the past in predicting the future?
What influence do we have in constructing the future?
What method(s) should we use to develop the forecast?
What factors could change the forecast?<br>
03
Forecasting Methods<br>