PUBLIC MEDIA RELATIONS IN FRSC INTRODUCTION Given

Transcript:PUBLIC MEDIA RELATIONS IN FRSC INTRODUCTION Given:
PUBLIC MEDIA RELATIONS IN FRSC INTRODUCTION Given the role of FRSC as a lead agency in road traffic and safety management in Nigeria, it is important for the Corps to maintain a healthy public and media relations. This is important in order to sustain the gains so far achieved and to improve in its product quality and service delivery AIM The aim of this presentation is discuss public and media relations in FRSC. OBJECTIVES By the end of this presentation, participants should be able to do the following: Define public relations and identify some of its functions and objectives. List activities of PR and some target audience for PR. Define corporate image and mention some factors militating against the corporate image of FRSC and how to overcome the challenges. Understand the concept of media relations and the need for effective media PR relations. Identify the role of FRSC officers as PR practioners List some basic principles of good media relations. PUBLIC RELATIONS (FUNCTIONS AND OBJECTIVES) PUBLIC RELATIONS is the planned and sustained effort to establish and maintain understanding between an organization and the public. FUNCTIONS AND OBJECTIVES OF PR To inform the public about the organization’s objectives. Interact with various government and non-governmental departments for smooth running of the agency. To build and sustain a healthy image in the minds of the masses. To manage crisis situations. Maintain good media relations. To use various PR tools to achieve the goals. FUNCTIONS AND OBJECTIVES OF PR (cont’d Maintain the prestige of a favourable image promote the product and service Maintain goodwill among the corps, the public and other stake holders. Educate the public on the use of the product and service. Investigate the attitude of various groups towards the policies, etc. ACTIVITIES OF PR AND SOME TARGET AUDIENCE Monitor the media daily to identify and differentiate geniality from prejudice. Develop your speaking ability and make friendship (at least three people a day). Observe the PR activities in your agency and prepare a list for follow-up. TARGET AUDIENCE The community Opinion leaders The media The employees The suppliers The customer (users of product) Financial contacts,eg, bankers, stake holders, etc. CHALLENGES AGAINST THE FRSC CORPORATE IMAGE Tendency to resist change. Inadequate fund. Sabotage. Inconsistent policies. Lack of good communication skills WAY FORWARD Corporate social responsibility (CSR). Effective interaction with public. Maintain a dynamic website containing news on achievement of the Corps. Insist on