Sports marketing ANJA VREG ABOUT THE TRAINER
Description: Sports marketing ANJA VREG ABOUT THE TRAINER COMPETENCES OVERVIEW MODULE DEVELOPMENT TEACHING METHODS VLE DELIVERY LITERATURE TABLE OF CONTENTS ANJA VREG is a Silver Badge Chair Umpire, officiating tennis matches on the WTA and ATP tour, as
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slide1. Sports marketing ANJA VREG<br>
slide2. ABOUT THE TRAINER
COMPETENCES
OVERVIEW
MODULE DEVELOPMENT
TEACHING METHODS
VLE DELIVERY
LITERATURE TABLE OF CONTENTS<br>
slide3. ANJA VREG is a Silver Badge Chair Umpire, officiating tennis matches on the WTA and ATP tour, as well as Grand Slam events, Olympic Games, Paralympic Games and WTA Finals. Career highlights include officiating all top players,18 Grand Slams, 26 finals on the WTA tour and Womens Doubles Gold Medal match in Rio de Janeiro. Prior to officiating, Anja was a player who competed at the Eddie Herr and Orange Bowl tournament U12 in Florida and ranked top in the country. At the age of 14 she retired due to an injury. Anja got her Bachelor’s Degree at PAR University college in Rijeka, and continued to complete her Master’s Degree in Sports Management, in Barcelona. Aside from officiating, Anja is interested in all aspects of Sport, and has therefore worked as a Show Court Manager at the Nitto ATP Finals in London, forming part of the event operations team. Anja is fluent in croatian and slovenian, proficient english and german, advanced in spanish and intermediate in italian. ABOUT THE TRAINER<br>
slide4. COMPETENCES After this Module the participant (student) will:
Manage marketing paradigms in sports and create a marketing plan
Identify key motivation features and create team identity and develop a brand in sports<br>
slide5. OVERVIEW<br>
slide6. MODULE DEVELOPMENT Course design process<br>
slide7. MODULE’S TOPICS THE BASICS OF MARKETING<br>
slide8. MODULE’S TOPICS INTRODUCTION TO SPORTS MARKETING<br>
slide9. MODULE’S TOPICS APPLICATION OF MARKETING IN SPORTS<br>
slide10. MODULE’S TOPICS MARKETING PLANNING AND MARKETING PLANS<br>
slide11. MODULE’S TOPICS RESEARCHING MOTIVATION IN SPORTS<br>
slide12. MODULE’S TOPICS TEAM IDENTITY<br>
slide13. MODULE’S TOPICS BRAND DEVELOPMENT IN SPORT<br>
slide14. VERBAL METHODS:
oral presentation method, method of lecturing and teaching, writing method, method of conversation, case display method, method of discussion, problem solving method
PRACTICAL METHODS:
practical working method, method of independent learning, learning in an online environment TEACHING METHODS<br>
slide15. VLE DELIVERY VIDEO CONTENT – video materials intended for each of the module’s topics
THEORETICAL CONTENT – reading materials created in order to broaden the video content
PRACTICAL CONTENT – various exercises that will foster the learning process
KNOWLEDGE ASSESSMENT – short quizzes; uploads of completed tasks will be expected
Note:
The ratio will depend on the type of the module’s topic, as it will put greater emphasis on e.g. theoretical content when the topic is introductory / practical content when the topic offers the greater opportunity to introduce various tasks<br>
slide16. VLE DELIVERY WORKLOAD<br>
slide17. Bernard Mullin, Stephen Hardy, William Sutton: Sport Marketing, 3rd Edition eBook , 2007.
Kotler, P., Upravljanje marketingom, Mate, Zagreb, 2001.
Grbac, B., Meler, M., MARKETINŠKO PLANIRANJE - preduvjet uspješnog razvoja, Zagreb, 2007., avaliable at: http://eobrazovanje.mingorp.hr/UserDocsImages/2_Marketinsko%20planiranje.pdf
Bartoluci, M., Ekonomika i menedžment sporta, Informator, Zagreb, 2003.
Freuer, F., Sport marketing, Buchhandlung GMBH Mulin, Wiesbaden, 1992.
Hardy, S., Sport marketing, SAD: Human Kinetics, 2000.
Brooks, C. M., Sports Marketing: Competetive Business Strategies for Sports, SAD: Prentice Hall,1994. LITERATURE<br>
slide18. Zulić, A., Frapporti-Roglić, Maja: Psihologija i pedagogija sporta,
avaliable at: http://www.hns-cff.hr/file/document/file/252-Psihologija5.pdf
Terrell, J., Hughes, M.: High Productivity Results from Strong Team Identity,
avaliable at: http://www.cgrowth.com/articles/ctimes_1405a.pdf
Constructing a team identity,
avaliable at: http://magicofteams.wordpress.com/2012/02/28/constructing-a-team-identity/
Olson, A., Building a Cohesive, Productive Team,
avaliable at: http://www.woassociates.com/building-a-cohesive-productive-team/ LITERATURE<br>
slide19. THANK YOU FOR YOUR ATTENTION!<br>
slide2. ABOUT THE TRAINER
COMPETENCES
OVERVIEW
MODULE DEVELOPMENT
TEACHING METHODS
VLE DELIVERY
LITERATURE TABLE OF CONTENTS<br>
slide3. ANJA VREG is a Silver Badge Chair Umpire, officiating tennis matches on the WTA and ATP tour, as well as Grand Slam events, Olympic Games, Paralympic Games and WTA Finals. Career highlights include officiating all top players,18 Grand Slams, 26 finals on the WTA tour and Womens Doubles Gold Medal match in Rio de Janeiro. Prior to officiating, Anja was a player who competed at the Eddie Herr and Orange Bowl tournament U12 in Florida and ranked top in the country. At the age of 14 she retired due to an injury. Anja got her Bachelor’s Degree at PAR University college in Rijeka, and continued to complete her Master’s Degree in Sports Management, in Barcelona. Aside from officiating, Anja is interested in all aspects of Sport, and has therefore worked as a Show Court Manager at the Nitto ATP Finals in London, forming part of the event operations team. Anja is fluent in croatian and slovenian, proficient english and german, advanced in spanish and intermediate in italian. ABOUT THE TRAINER<br>
slide4. COMPETENCES After this Module the participant (student) will:
Manage marketing paradigms in sports and create a marketing plan
Identify key motivation features and create team identity and develop a brand in sports<br>
slide5. OVERVIEW<br>
slide6. MODULE DEVELOPMENT Course design process<br>
slide7. MODULE’S TOPICS THE BASICS OF MARKETING<br>
slide8. MODULE’S TOPICS INTRODUCTION TO SPORTS MARKETING<br>
slide9. MODULE’S TOPICS APPLICATION OF MARKETING IN SPORTS<br>
slide10. MODULE’S TOPICS MARKETING PLANNING AND MARKETING PLANS<br>
slide11. MODULE’S TOPICS RESEARCHING MOTIVATION IN SPORTS<br>
slide12. MODULE’S TOPICS TEAM IDENTITY<br>
slide13. MODULE’S TOPICS BRAND DEVELOPMENT IN SPORT<br>
slide14. VERBAL METHODS:
oral presentation method, method of lecturing and teaching, writing method, method of conversation, case display method, method of discussion, problem solving method
PRACTICAL METHODS:
practical working method, method of independent learning, learning in an online environment TEACHING METHODS<br>
slide15. VLE DELIVERY VIDEO CONTENT – video materials intended for each of the module’s topics
THEORETICAL CONTENT – reading materials created in order to broaden the video content
PRACTICAL CONTENT – various exercises that will foster the learning process
KNOWLEDGE ASSESSMENT – short quizzes; uploads of completed tasks will be expected
Note:
The ratio will depend on the type of the module’s topic, as it will put greater emphasis on e.g. theoretical content when the topic is introductory / practical content when the topic offers the greater opportunity to introduce various tasks<br>
slide16. VLE DELIVERY WORKLOAD<br>
slide17. Bernard Mullin, Stephen Hardy, William Sutton: Sport Marketing, 3rd Edition eBook , 2007.
Kotler, P., Upravljanje marketingom, Mate, Zagreb, 2001.
Grbac, B., Meler, M., MARKETINŠKO PLANIRANJE - preduvjet uspješnog razvoja, Zagreb, 2007., avaliable at: http://eobrazovanje.mingorp.hr/UserDocsImages/2_Marketinsko%20planiranje.pdf
Bartoluci, M., Ekonomika i menedžment sporta, Informator, Zagreb, 2003.
Freuer, F., Sport marketing, Buchhandlung GMBH Mulin, Wiesbaden, 1992.
Hardy, S., Sport marketing, SAD: Human Kinetics, 2000.
Brooks, C. M., Sports Marketing: Competetive Business Strategies for Sports, SAD: Prentice Hall,1994. LITERATURE<br>
slide18. Zulić, A., Frapporti-Roglić, Maja: Psihologija i pedagogija sporta,
avaliable at: http://www.hns-cff.hr/file/document/file/252-Psihologija5.pdf
Terrell, J., Hughes, M.: High Productivity Results from Strong Team Identity,
avaliable at: http://www.cgrowth.com/articles/ctimes_1405a.pdf
Constructing a team identity,
avaliable at: http://magicofteams.wordpress.com/2012/02/28/constructing-a-team-identity/
Olson, A., Building a Cohesive, Productive Team,
avaliable at: http://www.woassociates.com/building-a-cohesive-productive-team/ LITERATURE<br>
slide19. THANK YOU FOR YOUR ATTENTION!<br>