Sports marketing ANJA VREG ABOUT THE TRAINER

Transcript:Sports marketing ANJA VREG ABOUT THE TRAINER:
Sports marketing ANJA VREG ABOUT THE TRAINER COMPETENCES OVERVIEW MODULE DEVELOPMENT TEACHING METHODS VLE DELIVERY LITERATURE TABLE OF CONTENTS ANJA VREG is a Silver Badge Chair Umpire, officiating tennis matches on the WTA and ATP tour, as well as Grand Slam events, Olympic Games, Paralympic Games and WTA Finals. Career highlights include officiating all top players,18 Grand Slams, 26 finals on the WTA tour and Womens Doubles Gold Medal match in Rio de Janeiro. Prior to officiating, Anja was a player who competed at the Eddie Herr and Orange Bowl tournament U12 in Florida and ranked top in the country. At the age of 14 she retired due to an injury. Anja got her Bachelor’s Degree at PAR University college in Rijeka, and continued to complete her Master’s Degree in Sports Management, in Barcelona. Aside from officiating, Anja is interested in all aspects of Sport, and has therefore worked as a Show Court Manager at the Nitto ATP Finals in London, forming part of the event operations team. Anja is fluent in croatian and slovenian, proficient english and german, advanced in spanish and intermediate in italian. ABOUT THE TRAINER COMPETENCES After this Module the participant (student) will: Manage marketing paradigms in sports and create a marketing plan Identify key motivation features and create team identity and develop a brand in sports OVERVIEW MODULE DEVELOPMENT Course design process MODULE’S TOPICS THE BASICS OF MARKETING MODULE’S TOPICS INTRODUCTION TO SPORTS MARKETING MODULE’S TOPICS APPLICATION OF MARKETING IN SPORTS MODULE’S TOPICS MARKETING PLANNING AND MARKETING PLANS MODULE’S TOPICS RESEARCHING MOTIVATION IN SPORTS MODULE’S TOPICS TEAM IDENTITY MODULE’S TOPICS BRAND DEVELOPMENT IN SPORT VERBAL METHODS: oral presentation method, method of lecturing and teaching, writing method, method of conversation, case display method, method of discussion, problem solving method PRACTICAL METHODS: practical working method, method of independent learning, learning in an online environment TEACHING METHODS VLE DELIVERY VIDEO CONTENT – video materials intended for each of the module’s topics THEORETICAL CONTENT – reading materials created in order to broaden the video content PRACTICAL CONTENT – various exercises that will foster the learning process KNOWLEDGE ASSESSMENT – short quizzes; uploads of completed tasks will be expected Note: The ratio will depend on the type of the module’s topic, as it will put greater emphasis on e.g. theoretical content when the topic is introductory / practical content when the topic offers the greater opportunity to introduce various tasks