1 Healthy Eating Active Living PowerPoint Presentation, PPT - DocSlides

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Healthy Eating Active Living

Statewide Messaging

MOCAN Meeting | October 18, 2018

our goal

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create consistent language around healthy eating and active living that individuals and organizations are confident in using across diverse populations and through various touch points

our goal + target audience

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Decision makers

Community leaders

Elected officials

School leadership

Business owners

And more.

what does success look like?

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Common themes but also creative as to how to reach various populations in the state.

Providing tools to enhance work you’re already doing, using the channels you already have established.

Can be customized for each organization and their unique voice.

Interject into existing message platforms versus bringing a new identity into the fold.

That people are speaking the same language; common language.

All partners using the same messages. If you went into the Y you would see signage that you might also see at the local health department that you might also see at the local doctor, school, etc.

Consistent message that can be adapted to fit each organization’s unique needs.

message guide

Best practices for framing the messageCore messages and Calls to actionAudiences:

Business leadersHealth care professionalsEducatorsOther Community leadersBy the NumbersToolkits/Messages to Promote Specific ActivitiesMOCAN Meeting | October 18, 2018

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message frame

Underscore the Importance of Community-Driven Change

A healthier future for Missouri families starts in our communities. By making it easier to eat healthy and get active, we can help our friends, family and neighbors live their best life. Share Facts that Bring the Issue to Life

Today in Missouri, almost two out of every three adults are overweight or obese.Check out www.exploreMOhealth.org for county and zip code health data.

MOCAN Meeting | October 18, 2018

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message frame

Inspire with a Strong Call to Action

For lasting change to take hold, it must be created and driven at the local level—by our community, for our community. Invite Them to Help Lead the Way

The children and families in our community are counting on us to build a healthier future. As a local leader, your support and engagement can kickstart positive and lasting change.

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appealing to decision makers

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Business Leaders

Health Care Professionals

Healthy employees are less likely to miss work and more likely to be productive and happy in their job. That’s good for your employees and good for business.

You know firsthand the importance of eating healthy and getting active. Share your voice. Call on our community to come together to increase access to healthy food and physical activity.

appealing to decision makers

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Educators

Other Community Leaders

Students who are active are more likely to have better grades and school attendance. They also have an easier time focusing and staying on task.

You have the chance to leave a lasting, positive mark on our community. Whether it’s increasing access to healthy food or creating more spaces to get active, you can make a difference for our children and families.

toolkits

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Childhood Obesity

Nutrition

toolkits

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Livable Streets

Healthy Concessions

Staff Wellness

Win with Water toolkit

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This “Win with Water” toolkit was developed for HSHC to help get kids and families excited about drinking water as a way to win at school, in sports, and in life. It has been adapted for statewide use.

Win with Water toolkit

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Talking points to guide conversations, meetings, presentations, and written communications as you work to promote drinking waterTemplate press release and op-ed

Sample policy language to advocate for increased access to water in schools

Win with Water toolkit

MOCAN Meeting | October 18, 2018

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Poster to print and display at locations where people can get waterSocial media graphics

and post copy to promote drinking water year-round

Back to School toolkit

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Talking points for conversations with teachers, school administrators, and other educators about healthy habits during the “back to school” season

Back to School toolkit

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Sample posts and social media graphics to promote healthy behaviors at the start of the school year

Back to School toolkit

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Ideas for engaging coaches and promoting waterWays to leverage Back to School resources and kick off the year on a healthy note through the first day of school and staff wellness initiatives

editorial calendar

Leverage times of year to naturally promote healthy eating and active living

Provides “hooks” with local media, familiesMOCAN Meeting | October 18, 2018

18and Social Media Content with #HealthyFutureMO

!

editorial calendar

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feedback and next steps

Dissemination underwayCollecting qualitative feedbackMonitoring overall use across materials, social media channels, etc.Your Feedback

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thank you.