PPT-Leveraging Social Media Analytics to Protect the Brand, Imp

Performance Derive business value from unstructured data for your organization Mark Ramsey PhD Former Chief Data Officer Samsung Mobile Topics Define Social Media Analytics Explore SMA data sources. Modi. Joyojeet. Pal. University of Michigan. 1. ICTD and Political Cachet. 2. Politics and Technology in India. The technology to aspire to…. 5. On Screen!. Modi and the Media. https://. www.youtube.com/watch?v=tAGAYL8dtic. Matthew . Mount & Marian . Garcia . Martinez, MIT Sloan,2014. Teacher: . Soe-Tsyr. Daphne . Yuan. Presenter: Wayne Yang. Rejuvenating a Brand . Through Social Media. Background. A Four-Step Framework . Andy Fisher. Chief Analytics Officer. Merkle Inc.. November 15, 2013. © 2013 Merkle Inc. All Rights Reserved. Confidential. Agenda. About Merkle. Social Definitions. Media and Analytics History. Social Integration Approaches. dedicated to.  . forums,.  . microblogging. , . social networking. ,  . and.  . wiki. s. are among the different types of social media.. Social media . People have always said good – and bad – things about brands, and now that social media has risen in popularity, it means people have another platform to talk about your company and products/services. The major difference, however, is in the viral nature of this platform. When someone mentions your brand in social media, there is much more potential for other people to notice, and . Social Media Specialist. Johns Hopkins Bloomberg School of Public Health. “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” . –. Ryan . How do we brand ourselves as an organization?. The way we act.. The way we appear.. The way other people perceive us.. Our interactions with other organizations.. How we look in the virtual world.. Personal experience . Google Analytics, and Gadgets. Lila Bronson. Training Manager, OmniUpdate, Inc.. Agenda. Types of Social Media. Twitter and Facebook in OU Campus. Using . Meta tags for Social . Media. Integrating Social Media in Development. David A. Schweidel. Goizueta. Business School. Emory University. October . 2012. What’s Trending on Social Media?. Agenda. Social Dynamics in Social Media Behavior. Why do people post a product opinion? What influences their posting behavior? (Moe and . Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Performance. Derive . business value from unstructured data for your organization. .. Mark . Ramsey, Ph.D.. Former Chief Data Officer. Samsung . Mobile. Topics. Define Social Media Analytics. Explore SMA data sources. On consumer-brand . r. elationships in social . m. edia. Daniël . G. Muntinga, . Edith G. . Smit. , Marjolein Moorman . University . of . Amsterdam, the Netherlands . 2. nd. International Colloquium . Learning the basics and Preparing yourself to successfully Plan and measure your social media platforms. Agenda. Part 1 – Social Media Basics & Tools. Social Media Platforms. Social Media for Analysis. The social executive positions their financial institution as a thought and industry leader. Building trust through transparency, social executives empower their employees to share the organization's story and enable sales teams to deliver insights and thought leadership aligned to customer expectations on social media. .