PPT-How the Media Influences Consumers

Dollars and Sense Copyright and Terms of Service Copyright Texas Education Agency 2014 These materials are copyrighted and trademarked as the property of the Texas Education Agency TEA and may not be reproduced without the express written permission of TEA except under the following conditions. Queensland. The Best . Job. in the World. Mål med fallstudien - Queensland. Att förstå köparbeteendets dimensioner . (vem, när och hur . osv. i ett köpbeslut). Att skilja mellan graden av engagemang (lågt till högt) i ett köpbeslut. Lesson 2 - 13. Objectives. TSW analyze how media can influence choices to use tobacco, alcohol, or other drugs. TSW counteract media messages that promote tobacco, alcohol, or other drug use. Health Terms. Influences 1. Influences 2. What you will learn about . in this topic:. Cultural influences. Health and well-being influences. Image influences. Influential people. Resource influences. Socio-economic influences. What are the public concerns about the media?. Starter. Work in pairs.. Write down 2-3 examples where the media displays violence on the big screen.. e.g. . horror movies show murder, abusive language, blood, etc.. Lesson 2-11. Bell ringer. Get . out Student Journal . Pg. . 17 . Lesson. 11 Journal Entry . Describe . some of the different kinds of media you see and hear in your everyday . life. TYPES OF . MEDIA. MAGAZINE MEDIA OFFER A WELCOMING ENVIRONMENT IN AN AD BLOCKING ERA. The proliferation on channels equates to more opportunities for brands to reach consumers. However, consumers are becoming increasingly negative to commercial messages with the rise of . BABY BOOMERS. THE MOST VALUABLE GENERATION. #C360. BABY BOOMER GENERATION. 80. MILLION. 1946–1964. #C360. BIG & GETTING BIGGER. 50+. 100M. TODAY:. 20 years:. 50+. 18-49. +34%. +12%. #C360. THE BOOMER WAVE. Convergence. Media . Convergence is a term that recently . gets mentioned . more and more. But what does it really mean? What . advantages . and . disadvantages . of it and this affects us. In this presentation we will discuss just what Media Convergence is and also what the . 1940 Presidential Election. FDR . vs. Wendell . Wilkie. Lazarsfeld. , . Berelson. , . Gaudet. Erie County, Ohio. 3,000 interviewed/5 groups of 600. 1 randomly selected MAIN panel. Other were control panels. Part 3 CUSTOMER BEHAVIOR AND E-MARKETING. 6: Consumer Buying Behavior 7: Business Markets and Buying Behavior 8: Reaching Global Markets 9: Digital Marketing and Social Networking Chapter 6 Consumer Buying Behavior Advertising makes the consumer aware of a product or service, creates the desire to purchase the product or service, and results in consumer action. . Why do you think creativity is an important factor in advertising?. News consumers have a right to be notied of potential conicts of interest and a right to expect these journalists and media outlets avoid nancial or personal conictsNews consumers have the right to ex Outline. What is aggression?. Some Theories of Aggression. Biological Perspective. Frustration Perspective. Learned Social Behavior Perspective. What are some influences on aggression?. Aversive Incidents. Campaign Strategy. Objectives – What are your goals?. Targeting – Who are your best prospects?. Timing – When to market the product/service?. Geography – Where to concentrate your efforts?. Positioning – What’s your place relative to competition?.