PPT-Audience

Analysis Characteristics of Current College Students First Characteristic Students want immediate feedback from their instructors Second Characteristic Students want immediate feedback from their instructors. newsbrand. footprints. Source: NRS . PADD: . NRS . Jan–Dec . 2014 & comScore . Nov . 2014. (Monthly audience estimates). Monthly Audience Estimates (‘000s). +9%. +33%. Julia Galdo, Managing Director, . Public Communication. American Institutes for Research. June 30, 2009. Social Marketing. Applies the techniques of commercial marketing to influence behavior change that benefits the target audience. . “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Measurement. Ratings and beyond. Audience measurement. One of the most significant forms of practical research is the measurement of audiences for electronic media content. Became a major issue when radio began carrying commercials. Analysis. Strategically Considering Your Target Populace. KNOW YOUR AUDIENCE. Knowing your audience—their . beliefs, attitudes, . age, education level, job functions, language and culture—is the single most . “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Chapter 6. Introduction. Excerpts. “To . the families of those we’ve lost; to all who called them friends; to the students of this university, the public servants who are gathered here, the people of Tucson and the people of Arizona:  I have come here tonight as an American who, like all Americans, kneels to pray with you today and will stand by you tomorrow. PRESENTATION TITLE OPTIONAL. Barriers. Those addressed by BR Strategy. Those addressed by SM Strategy. Example: Loss of income by not cutting upper watershed forest. Bee boxes given in exchange for signing agreement not to . Need: Binder, SB text, and a highlighter. What is rhetoric?. Turn to page 65 in your SB text to find out! . Rhetoric. -The use of words to persuade either in writing or speech. Rhetorical Appeals. -Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker. Monthly Audience Estimates (‘000s. ). +61%. +84%. +50%. +133%. +70%. +50%. +. 109%. +83%. +60%. Source: NRS PADD: NRS April 2016 – March 2017 & comScore March 2017. (Monthly audience estimates). Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. Chapter One. The Audience:. It’s Role and Imagination. Screen vs. LIVE Stage. Audience. . Participation. Imagination of . Audience. . & Performers. Historical Emphasis . of Theatre on an . Audience. Colin Jorgensen. Association of Arkansas Counties. Litigation Counsel. cjorgensen@arcounties.org. Your Speaker For This Hour. Your Speaker. For This Hour. Your Speaker. For This Hour. 1. Know Your Audience. Audience: The Readers Of Lab Reports Created By Anita Thammavongsa CONTENT COVERED IN GUIDE 2 3 4 6 10 11 WHAT IS “AUDIENCE” in lab reports? 3 Why audience matters 4 Why AUDIENCE MATTERS: Depth vs Breadth