PPT-7.1 Media in sport

What are the main forms of media What influence does the media have Media in sport There are four main ways in which the media can be involved in sport These are The Press Newspaper Books . 22 March 2012. Learning Objectives. Understand the term commercialisation in sport. The role the media has in the commercialisation of sport. What effects of the media sports and sports performers. Commercialisation. What affect has this had?. 4.1 The Media. The Media. Media has completely revolutionised Sport . Historically has been seen in 2 main formats.... Television. Seen as the best as it has images and can transmit live. Doping and deviance. Common sense and alternative understandings: testing the arguments. Anti-doping policy and disciplinary . society. and . d. oping . in the sport . media. A short history of football. Describe two ways in which the director of a televised sports event could influence how sport will be seen by viewers. . (4 marks). Award up to two marks for describing each way in which the director of a televised sports event could influence how sport will be seen by viewers (2x2).. The Sport Event . A. wareness-Raising. . C. ampaign. Tuesday . 11st . of March . – Geneva. 25th session of the . Human. . Rights. Council. The Sport Event campaign is part of . «.  Don’t look away - be aware and report the sexual exploitation of children in travel and tourism” . . Learning objectives. To . understand the relationship between sport, media and . commercialisation. .. To be able to describe the advantages and disadvantages of . commercialisation. in sport and the impact on players, the . ONLINE ADVERTISING. DIRECT MAIL. PARTS OF AN AD. When the illustration (art-work) is eye-catching, it attracts the reader's attention to the headline and copy. . White space is the blank space between the elements of an . ONLINE ADVERTISING. DIRECT MAIL. PARTS OF AN AD. When the illustration (art-work) is eye-catching, it attracts the reader's attention to the headline and copy. . White space is the blank space between the elements of an . Selling Advertising Space. Capitalize on Celebrity’s Appearance at Event. Media Relations. MEDIA - EDITOR. The editor decides whether to publish or broadcast the release. Space and time are limited, so . Cultural Identity. An overview. Cultural Identity. There is nothing static or unchanging about concepts of identity. They are historically . contingent. Different times, different structures produce different understandings of identity. industries. ADVERTISING MEDIA. Channels of communication:. Print Advertising/Publications. Broadcast Advertising. Direct-Mail Advertising. Online Advertising . (3.04). Out-of-Home Advertising. Specialty Advertising. Unit R054: . Sport and the Media. Learning . outcome . 3: . Understand negative effects that the media has on sport. Decline in live spectatorship. People don’t watch live sport as much because you . – . Understand the relationship between sport and the media. LO4….6 sections . Media. uses . sport. . to promote itself. Sport as a. commodity. Sponsorship and . advertising. Adoption and rejection . Learning Outcomes . LO1 - Know how sport is covered across the media . LO2 - Understand positive effects that the media can have on sport. LO3 - Understand negative effects that the media can have on sport .