PPT-12. ADVERTISING TEXTS

THE CHARACTERISTICS OF ADVERTISING TEXTS 1 Advertisements are designed to attract attention rather than give information Texts are short and related to striking . Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . Macbeth. Conflict Poetry. The context of English:. KS4 Changes: Curriculum . 2017. Key Points. Greater focus on . unseen extracts . across both language and literature. . Contextual knowledge . essential to ‘unlocking’ extracts and constitutes 15% of English Literature marks.. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Adam M. . Ekonomon. Vice President and Deputy General Counsel. The J.M. . Smucker. Company. Opinions expressed are solely my own and do not express the views or opinions of my employer.. Background. What is an Expository Text?. Expository text is . used t. o . inform. the reader, to . offer new information. , or to . persuade. the reader. . Expository text is . organized. in ways to . arrange and connect ideas . Ready. History Unit 2, Lesson 9. Structure of Texts Used by Historians. How information is organized within a text determines its structure.. Most texts used by historians reflect some basic structures:. Advertising content. Content in an advert is exactly as it sounds. It’s everything that is in the ad and why it’s put there. Think about certain advertisements, what kind of things do they have in common?. Adam M. . Ekonomon. Vice President and Deputy General Counsel. The J.M. . Smucker. Company. Opinions expressed are solely my own and do not express the views or opinions of my employer.. Background. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. What are . informational. texts?. Procedural. : technical step by step instructions, sequential instructions. Expository. : text written to inform, explain, and describe something to the reader. Next Two Weeks. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/