PPT-12. ADVERTISING TEXTS

THE CHARACTERISTICS OF ADVERTISING TEXTS 1 Advertisements are designed to attract attention rather than give information Texts are short and related to striking . Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records Sunil Patil, . Eleanor . Winpenny, Marc Elliott, . Charlene . Rohr, Ellen . Nolte. Cambridge Institute of Public Health . Away Day, 25 June 2014. Background. Alcohol use among young people, and adolescents in particular, is a concern across Europe. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. Why?. You will read a wide range of texts in many academic disciplines as preparation for college and the workplace.. Comprehending Complex Texts. What?. A complex text is a work that contains. challenging vocabulary,. in . Early . Literacy Instruction . Rick Chan Frey. University of California, Berkeley. rick@mustardseedbooks.org. . Rethinking the Role of Decodable Texts. My focus: what kind of texts work best to help students learn to read—hard to study. Lesson 2: Unit 2 Tackling Complexity of Nonfiction. Teaching point. Today I want to teach you that when readers orient themselves to complex nonfiction texts, they use text features and their knowledge of the topic to help. But a you begin reading, you also need to live in the gray area for a while, to tolerate confusion, knowing the focus of the text may revealed slowly. . LEGAL TEXTS. The . bad. news: . legal. . texts. . contain. a . lot. of . specialized. . jargon. and . terms. . that. are . not. . used. in general . communication. .. The . good. news: . it. learners?. Yes! . T. hrough . Hands-On . Lextutoring. This workshop . ppt. with links . @ . http://www.lextutor.ca/workshop.pptx. . with. . Thomas . Cobb. UQAM. From . Conference Program. ESL . learners are often bored by the simple texts they are able to read, . Paper 2, Question 2 (AO1) 8 marks. Looks something like this:. You need to refer to . source A and source B . for this . question. Use . details from . both sources. . Write . a summary of the differences between. What is an Expository Text?. Expository text is . used t. o . inform. the reader, to . offer new information. , or to . persuade. the reader. . Expository text is . organized. in ways to . arrange and connect ideas . Ready. History Unit 2, Lesson 9. Structure of Texts Used by Historians. How information is organized within a text determines its structure.. Most texts used by historians reflect some basic structures:. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ The Purpose and Presentation of Texts Please note that I have adapted information from various resources to create this PowerPoint presentation Inform Remember that a text may serve more than one purpose