PPT-Television Commercials: Conventions

Conventions of a Television Commercial When creating your commercial there are lots of things that you need to consider and make choices about Form Narrative or Direct Address Style Humourous Dramatic Parodic ie a parody of something else. Television and History. Television as eyewitness. Television as chronicler. Television as . historian. Television as societal . mirror. Television as target. Television as Eyewitness. Civil rights and newscasts. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. July . 2011. TV and the PVR. Technology which allows viewers to record and playback television has always had the potential to effect television advertising. The VCR, DVD Recorder and now the PVR enable viewers to fast forward or skip commercials when playing back recorded programming. The main target audience for the hit show Pretty Little Liars is women aged 12-34, although before the show aired it was targeted to women 35-49. Its main target group being 12-34 aged women is because of the dramatics and terror of girls in a high school setting that every girls loves, but women are not the only ones. Certain men also enjoy the show because of the mystery and terror of the show. Overall, they all love the fact that its between multiple characters instead of just 1 main character. There are a few types of commercials that would be aired. The first type would be other shows that are on ABC because that’s where the show is aired and they would also want to promote their other shows. The largest target audience is teenage girls to middle aged women, so they would air commercials that teens love. For example, anything for clothes at hip new stores, women's deodorant, victoria secret, Etc. . What makes a great commercial?. I tried to find commercials that are not currently on the air. If you think you have some favorites, email them to me!. Watch this commercial. . Then discuss with the class what is effective. A summary of standards, lingo and common usage within SPICE. November 2014. SPICE Conventions. 2. The name of this ancillary information system. The name of the team of people at JPL who lead development of the SPICE system.. in Online Social Networks. Farshad Kooti. *. Winter Mason. †. Krishna Gummadi. *. Meeyoung Cha. ‡. MPI-SWS. *. Stevens Institute of Technology. †. . KAIST. ‡. CIKM 2012. Prediction of Emerging Social Conventions in OSNs- Farshad Kooti. What are the formal functions of these conventions? . How important are they?. Formal functions. Significant variables. Are the conventions important or not?. yes. no. If the lies of a president could be dramatized like a film, then there would be outrage. Lie = Contradiction . Understanding a contradiction requires context. Debates . Debates between Stephen A. Douglas and Abraham Lincoln took place on August 21 1858. Douglas spoke first (for three hours) and Lincoln needed at least that long for a rebuttal. . Week 3: Genre/ Television Formats. “It is a form of classification” (O’Donnell, 2013: 89)..  . Who uses generic categories?. Audiences, scholars, broadcasting . organisations. (e.g. to define ‘brands’ and channels), schedulers, critics.. WORKSHOP . Bond #5079722. . 310.717.2181 . . http://hollywoodactingworkshop.com. TEEN. “On-Camera” Casting . Director . Workshop . 2-Day Intensive - Saturday & Sunday (8 hours total).  . you. Codes & . C. onventions . of . T. railers. What are the codes and conventions (typical features) of film trailers?. Create a checklist of features you expect to see or be told in every trailer.. Ad campaign started in 1988. It started as a parody of the preexistent . Duracell. Bunny. First. Commercial. Energizer bunny takes over. Energizer bunny became popular because it was seen as “cool” compared to the Duracell Bunny. Red, White, and Blue:. The Story of the American Flag. Day 1. Writing Conventions. Red, White, and Blue:. The Story of the American Flag. Journals . Conventions. March 14, 2016. Dear Journal,. . I am the .