The KettleShell Transforming the World of Fitness
Presentations text content in The KettleShell Transforming the World of Fitness
The KettleShellTransforming the World of Fitness Tim Reynolds
combine strength, cardio and flexibility!
Full body workout.
Burn more calories…in less time!
What is the KettleShell?Transforms Dumbbells into Kettlebells!
Who Can Use the KettleShell?Over 29,000 Gyms in the US Total Gym Memberships: 45.5 million4Slide5
Why is the KettleShell Better? Greater Versatility of Existing EquipmentKettlebells are expensive.Kettlebells
INSERT RED/GREEN CHART6
In MarketNOYESYESYESYESMaterialSafetyRubberIronIron/Steel RubberIron
Advantages of Using KettleShellIncrease Equipment Utilization Reduces Excess CostsSave SpaceIncreased Revenue Opportunities
The KettleShellTransforming the World of Fitness8Slide9
INCREASED EQUIPMENT UTILIZATION
Designing the KettleShell Material Requirements:Tolerance SpecificationsManufacturing Criteria
ManufacturingMetal:Machining CastingRubber Spray Sealing: Rubber Casting:
Safety and Reliability Reliability Engineering Validates the design performance through lifetime testing of the materials and the product function.
Establishes Warranty for the Product
Product Variations Various Sizes Small, Medium, Large Different Colors Materials Metal vs. Rubber
Current Potential Markets GymsWorkout Equipment and Kettlebell Classes Workout Enthusiasts Colleges Fitness Centers/Athletic TeamsRehabilitation Facilities
Physical Therapy/Sports Medicine Clinics
User Resources Product WarrantyUser Friendly WebsiteOnline OrderingFAQ Kettlebell Articles/ResearchPeer Reviews
Testing and Quality Control Online ResearchWorkout Protocols Ithaca College Fitness CenterUser Reviews OT/PT Clinic
Team and Product AnalysisStrengthsDomain KnowledgeResearch and Design ConsultantsWeaknessesManufacturing KnowledgeOpportunitiesFitness Trends
US-FDA Regulations510 (K)Demonstrate that the device is safe & effective as legally marketed deviceRequired at least 90 days before marketing unless device is exempt from 510 (K) requirements
Indicates product’s ability to endure regulation process
Why Buy the KettleShell: Workout Enthusiast Tired of the Same Routine Minimal ResultsNOT ENOUGH TIME