The KettleShell Transforming the World of Fitness

The  KettleShell Transforming the World of Fitness The  KettleShell Transforming the World of Fitness - Start

2018-12-16 7K 7 0 0

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. . . T. im Reynolds. 1. Kettlebells. Kettlebells. combine strength, cardio and flexibility! . Full body workout. . Burn more calories…in less time! . 2. What is the . KettleShell. ID: 742364 Download Presentation

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The KettleShell Transforming the World of Fitness




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Presentations text content in The KettleShell Transforming the World of Fitness

Slide1

The KettleShellTransforming the World of Fitness Tim Reynolds

1

Slide2

Kettlebells

Kettlebells

combine strength, cardio and flexibility!

Full body workout.

Burn more calories…in less time!

2

Slide3

What is the KettleShell?Transforms Dumbbells into Kettlebells!

3

KETTLESHELL

Slide4

Who Can Use the KettleShell?Over 29,000 Gyms in the US Total Gym Memberships: 45.5 million4

Slide5

Why is the KettleShell Better? Greater Versatility of Existing EquipmentKettlebells are expensive.Kettlebells

take up

space

.

5

KETTLESHELL

X

Slide6

INSERT RED/GREEN CHART6

KettleShell

IronMaster

KettleClamp

GoFit

Cap Barbell

Cost$45

$89-$200

$199

$25-$100

$10-$130

Sizes

ALL

20-100lbs

ALL

7-45lbs

ALL

Adjustable

Adapter

YES

NO

YES

NO

NO

In MarketNOYESYESYESYESMaterialSafetyRubberIronIron/Steel RubberIron

KETTLESHELL

Slide7

Advantages of Using KettleShellIncrease Equipment Utilization Reduces Excess CostsSave SpaceIncreased Revenue Opportunities

7

Slide8

The KettleShellTransforming the World of Fitness8

Slide9

9Questions?

SAVE SPACE

INCREASED EQUIPMENT UTILIZATION

SAVE MONEY

The

KettleShell

REVENUE OPPORTUNITIES

Slide10

Designing the KettleShell Material Requirements:Tolerance SpecificationsManufacturing Criteria

10

Slide11

ManufacturingMetal:Machining CastingRubber Spray Sealing: Rubber Casting:

11

Slide12

Safety and Reliability Reliability Engineering Validates the design performance through lifetime testing of the materials and the product function.

Establishes Warranty for the Product

12

Slide13

Product Variations Various Sizes Small, Medium, Large Different Colors Materials Metal vs. Rubber

13

Slide14

Current Potential Markets GymsWorkout Equipment and Kettlebell Classes Workout Enthusiasts Colleges Fitness Centers/Athletic TeamsRehabilitation Facilities

Physical Therapy/Sports Medicine Clinics

14

Slide15

User Resources Product WarrantyUser Friendly WebsiteOnline OrderingFAQ Kettlebell Articles/ResearchPeer Reviews

15

Slide16

Testing and Quality Control Online ResearchWorkout Protocols Ithaca College Fitness CenterUser Reviews OT/PT Clinic

16

Slide17

Team and Product AnalysisStrengthsDomain KnowledgeResearch and Design ConsultantsWeaknessesManufacturing KnowledgeOpportunitiesFitness Trends

Market Size

Threats

KettlebellsAdapter Options

Efficacy 17

Slide18

US-FDA Regulations510 (K)Demonstrate that the device is safe & effective as legally marketed deviceRequired at least 90 days before marketing unless device is exempt from 510 (K) requirements

Indicates product’s ability to endure regulation process

18

Slide19

Why Buy the KettleShell: Workout Enthusiast Tired of the Same Routine Minimal ResultsNOT ENOUGH TIME

19


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