capitalisation Sergio Andreis Director Rethymno 09 April 2013 Action 21 Common communication platform communication plan including common visual project identity website Action 22 Communication materials leaflet newsletters final publication press releases a ID: 233835
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Slide1
WP2 Information, awareness-raising and capitalisation
Sergio Andreis
Director
Rethymno
, 09
April
2013Slide2
Action 2.1 Common communication platform: communication plan, including common visual project identity – website
Action 2.2 Communication materials: leaflet – newsletters – final publication – press releases – articles – presentation in social media
Action 2.3 Awareness-raising and capitalisation: presentations of the project at existing events – innovative promotional packages – May 2015 final transnational conference
The Green Partnerships WP 2 foresees Slide3
Action 2.1 Common communication platform – the common visual identity
Three proposals for the project logo:
Colors may be modified / mixed according to the partners’ taste
Slide4
to be combined with the MED programme
one: Slide5
Make it known! Project Communication -MED Programme Information and Publicity
Requirements and Expectations - Version 2 – 27/03/2013
Article 69 of the European Council Regulation (EC) No 1083/2006 as well as the Commission Regulation (EC) No 1828/2006 include specific requirements as regards information and publicity activities. As project beneficiary you shall inform the general public about the assistance obtained from the ERDF and ensure that those who take part in the operation have been informed of that funding, too.
Obligatory use of illustrative elements Certain illustrative elements have to be used for all kind of published materials and/or activities addressed to the public. Please note that these obligations do not only relate to printed publications, but also to audio-visual, digital or electronic material (websites, web tools, videos, podcast etc.). You are also supposed to use these elements in the framework of events (e.g. on your PPT presentations, agendas, bags and other conference material). Please be aware that products or activities not taking into account these obligations can be considered as ineligible! You are recommended to use the illustrative elements also for internal project documents in order to draw all project partners’ attention to the obligatory use of those elements. Slide6
The following elements have to be used: A. the emblem of the European Union, in accordance with the graphic standards, and reference to the European Union;
B. reference to the ERDF: “European Regional Development Fund”;
C. a statement chosen by the managing authority, highlighting the added value of the intervention of the Community. The slogan chosen by the MED Porgramme is included in the MED logo (‘EUROPE IN THE MEDITERRANEAN – L’EUROPE EN MEDITERRANEE’); D. the MED Programme logo (the version including the statement above). Combined standard versions (including elements A + B + C + D)
Two combined standard versions including all relevant elements can be downloaded from the
programme
website. These versions are available in JPG and EPS versions. EPS versions are mostly used by professional illustrators and with professional illustration programmes (thus they might not be readable on your computer), while JPGs can be used also for WORD, PPT, EXCEL and similar standard programmes. Slide7
Horizontal combined version
-
Minimum size: 1,09cm x 5,5cm Slide8
Vertical combined
version
- Minimum size: 4,5cm x 2,7 cmPlease note as golden rule for the application that all text elements used in these combinations must be readable, therefore you should apply the
minimum size! In case this is not possible and
individual solutions have to be found, please contact
the JTS Communication Unit. Slide9
MED Communication Handbook The Communication Handbook is created to provide concrete information on communication strategies and activities to communication responsible project partners. It is composed of several Factsheets ordered by analysis, tools and skills that can be individually consulted once needed. Please note, that the Communication Handbook is constantly being updated with input and examples provided by project partners actively involved. For the moment the Handbook is available in English only.
Download the handbook or individual chapters on: http://www.programmemed.eu/index.php?id=15583&L=1Slide10
Introduction
1.1. The
Green partnerships aims and
objectives
1.2. The target
groups1.3. The project
’s activities
1.4. The common
visual
identity
2.
Ways
,
means
and
tools
for effective communication at the project, partners and pilot area levels2.1. The website and the links to the partners’ sites2.2. Leaflet2.3. Newsletters and mailing-lists2.4. Press releases2.5. Articles2.6. Presentation in social media: facebook, twitter, instagram, youtube, linkedin2.7. Presentations in existing events2.8. Innovative promotional packages2.9. Final transnational conference3. WP2 contact persons within the project partners and internal communication guidelines4.Who-does-what-by-when: task division among the partners5. Outputs and follow-up
Proposed communication plan table of contentsSlide11
Proposed site domain: www.greenpartnerships.eu
Home
The Green Partnerships projectThe project WPs: 1, 2, 3, 4 and 5The project activities, materials and news
Sustainable energy study cases
The MED
programmeData basePolicy issuesFinancial issuesResearch
ConferencesPublications
Links
Newsletters
Search:
inside this site
beyond this site
Proposed website site-mapSlide12
The partners’ areas
also in national languages and with national flags
with log-in and passwordsSlovene Chamber of Agriculture and Forestry – Institute of Agriculture and Forestry – Maribor, Slovenia
Energy Agency of
Podravje
, SloveniaLakatamia Municipality, Cyprus
GERES – Group for the Environment, Renewable Energy and Solidarity, France
Technical University of
Creete
, Greece
Kyoto Club, Italy
AREANATejo
– Regional Energy and Environment Agency from north
Alentejo
, Portugal
Granollers
City Council, Spain
Agricultural University of Tirana, Albania
HEIS - Hydro Engineering Institute Sarajevo, Bosnia and HerzegovinaInstitute for Spacial Planning of the Koprivnica-Križevci County – CroatiaInstitute for Strategic Studies and Prognoses - MontenegroSlide13
By
April 30: the partners
provide
written feedback to Kyoto Club on the communication
plan
Kyoto Club
sends
to
the
partners
the
leaftlet
draft
– feedback
deadline: May 15By 31 May: Kyoto Club circulates the communication plan Kyoto Club prints the planned 1,000 copies of the leaflet partners provide written feedback to Kyoto Club on the project websiteProposed WP2 2013 plan of activities Slide14
By June
30:
the project website is on-line
all
partners present the project in social mediaBy
October
15: Kyoto Club
sends
to
the
partners
the Newsletter 1
draft
– feedback
deadline
:
October 25By October 31: Kyoto Club: circulates Newsletter 1 sends to the partners the draft innovative promotional package – feedback deadline: November 15By November 30: the partners’ website sections in national languages are on-lineSlide15
By
December 15: Kyoto Club prepares
and
sends
to the partners theplanned
1,000 pieces
of
the innovative
promotional
package
each
partner
prepares
its
own planned 100 piecesBy December 20, all partners: circulate one press release publish one article on the project present Green partnerships within one existing event.Slide16
Proposed European networks to be involved in our info-sharing efforts
www.iclei-europe.org
www.climatealliance.org
http://sustainable-cities.eu/index.php
CIPRA - International Commission
for the Protection of the Alps
www.cipra.org/en
European Federation of Agencies and Regions for Energy and Environment
www.fedarene.org/
index.phpSlide17
https://www.cdproject.net/en-US/Pages/cities-open-data.html
www.covenantofmayors.eu/index_en.html
www.transitionnetwork.org/ Slide18
Our Green Partnerships communication staff
Clementina Taliento
Website and press office
Leonardo
Berlen
Website and Information
Marco Salvi
Web design &
development
Slide19
Thank
you
very much
for
your attention !
s.andreis@kyotoclub.org