PPT-HEMS from Consumer Brands

Moderator Glen Stone Panelists Elizabeth Kurfess GE Consumer and Industrial Dean SamaraRubio Intel Kimberly Kupiecki edelman Bill Carney Sony Mark Trayer Samsung May . Certain restrictions apply Applications to receive these benefits should be made at least two weeks prior to cruise departure date This benefit is available to shareholders holding a minimum of 100 shares of Carnival Corporation or Carnival plc Empl 26th November 2011. A presentation made to Silicon India Strategic Marketing Summit . on 26. th. November 2011 . Let’s do a little quiz . . .. Which shop belongs to which brand?. Okay. Look closer. Alert: A Method and Metric to Detect Visual Copycat Brands. Talk Invitation. Department of Information Management. The . authors propose a method and metric to quantify consumer confusion between leading brands and copycat brands due to the visual similarity of their packaging designs. The method has three components. First, image-processing techniques establish the objective similarity of the packages of leading and copycat brands based on their colors and textures. Second, a perceptual decision task (triangle test) assesses the accuracy and speed with which consumers can identify differences between brands from rapidly (300 msec.) flashed images of their packages. Third, a competing accumulator model describes the buildup of evidence on each of the alternative brands during consumers' perceptual decisions, and predicts the accuracy and response time of brand identification. Jointly, this establishes the impact that the visual features of copycat packaging has on consumer confusion. The method is applied in a test of experimentally-designed and market copycats in fifteen product categories. A three-tiered metric (Copy-Alert, Copy-Warning, Copy-Safe) establishes to what extent copycat brands imitate the package designs of target brands, and which visual features are responsible for this. and. Brand Management. Chapter 2. 2-. 1. Chapter Overview. 2-. 2. Managing a corporation’s . image and brands. Developing . and promoting brand names and logos. Importance of packaging and labels. Developing brand and corporate positioning . By Professor Malcolm McDonald. LSBU . 14. th. February 2013. 1. The limited value of Profit and Loss Accounts and . Balance Sheets. “The information appearing in the majority of boardrooms remains predominantly financial in nature. Without (additional) information on value-creating activities management are typically flying blind – when financials tell them there is a problem management have already missed the optimal point for taking appropriate corrective action”.. Managing brands over time. Marketer’s ability to select a brand meaning in the form of image and maintaining that image over time.. One . of the challenges in managing brands is the many changes that have occurred in the marketing environment in recent years. YinYi Huang, Queenty. Institute . for Tourism Studies, Macau, China. Agenda. Luxury industries. Luxury industries are booming in new rich markets in Asia (Park & . Reisinger. , 2009). . Luxury . companies started to develop their business to satisfy the increasing demand from Asian markets because of the recent economic recession in . Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Over $1.3 Billion On TV In 2017; A 98% Increase YOY. Source: VAB analysis of Nielsen Ad Intel data, calendar year 2015-2017. TV spend includes national cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, syndication TV. Reflects the . On consumer-brand . r. elationships in social . m. edia. Daniël . G. Muntinga, . Edith G. . Smit. , Marjolein Moorman . University . of . Amsterdam, the Netherlands . 2. nd. International Colloquium . Brand . Brand Name . Vocalized part of . the brand... . Brand: derived from the old Norse word . . “brander” which means “to burn.” . Brand mark Trademark . Symbol, design, Part of the brand . Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. National Consumer Law Center Inc NCLC is a non-profit Massachusetts Corporation founded come consumer issues with an emphasis on consumer credit On a daily basis NCLC provides legal and technical con This article is all about the Best Canadian Clothing Brands and there isn’t a stone we left unturned when researching.Whether you’re in the market for a new winter coat or a new pair of underwear, we’ve got you covered.What Canadian brands are stylish and affordable? Where do you find them?Touring Canada’s best clothing stores wasn’t an easy task.