PPT-Media Selection in Advertising

What kinds of ads get your attention Are they found in traditional media like television or unusual places Where is the most unique or oddest place that you have seen an ad This ad was above a urinal. MAGAZINE MEDIA OFFER A WELCOMING ENVIRONMENT IN AN AD BLOCKING ERA. The proliferation on channels equates to more opportunities for brands to reach consumers. However, consumers are becoming increasingly negative to commercial messages with the rise of . APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. Political and Socio-Economic Environment . Erik Chevrier. January 27. th. , 2016. Instructions for Paper. Chose a media product – message, campaign, blog post, video, movie, song. Perform an analysis of the media product using the theories developed in class. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. The media department. The Media Department is responsible for the following:. Planning and arrangement of advertising. Scheduling and buying advertisement time (Broadcast and Electronic Media). Space (Print Media). . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. industries. ADVERTISING MEDIA. Channels of communication:. Print Advertising/Publications. Broadcast Advertising. Direct-Mail Advertising. Online Advertising . (3.04). Out-of-Home Advertising. Specialty Advertising. Social Media Club Social Media Club (SMC) is the world’s largest commu - nity of Social Media Professionals. Founded in 2006, to help individuals and organizations explore key issues facing our Dr. . J. ayashri. . Kulkarni. Adverting Agency. Ad. Agency-Meaning, . Features,Functions. , Structure, Types.. Agency and Client-Relationship, Client turn over, Agency Compensation-types, Creative Pitch.. Dr. . Jayashri. . Kulkarni. Brand Building and Special Purpose Advertising. Brand Building: Communication . Process,A. IDA, Role of advertising in developing Brand Image, Brand Equity, and managing Brand Crisis.. Campaign Planning: Meaning and Features. Campaign : Series of advertisements having a common theme. For long time—4 months, 6 months, 1 year. Common Theme. Continuity. Definite objective. Procedure. What is an Advertising Campaign?. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals..