PPT-Media Selection in Advertising

What kinds of ads get your attention Are they found in traditional media like television or unusual places Where is the most unique or oddest place that you have seen an ad This ad was above a urinal. Abhishek Kar, . Ish. . Dhand. , . Partha. Paul, . Swapnika. Reddy. `. Major Issues: Reaching the Unreachable. Conventional and Non conventional Media forms. Advertising Media Discourse. Which Medium to use?. Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. MAGAZINE MEDIA OFFER A WELCOMING ENVIRONMENT IN AN AD BLOCKING ERA. The proliferation on channels equates to more opportunities for brands to reach consumers. However, consumers are becoming increasingly negative to commercial messages with the rise of . APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. 14. ©2012 . Cengage. Learning. All Rights Reserved. . No Wires Means New Rules. New technologies are changing digital/interactive advertising opportunities:. WiFi became popular in 2004 because it provided wireless Internet access connections reaching out about 300 feet.. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. Political and Socio-Economic Environment . Erik Chevrier. January 27. th. , 2016. Instructions for Paper. Chose a media product – message, campaign, blog post, video, movie, song. Perform an analysis of the media product using the theories developed in class. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Canada.”. Canadians Trust Traditional News Media. Newspapers remain a trusted advertising source globally. Canadians view advertising positively. Traditional media advertising trusted. Trust in the traditional news media still very strong in Canada. industries. ADVERTISING MEDIA. Channels of communication:. Print Advertising/Publications. Broadcast Advertising. Direct-Mail Advertising. Online Advertising . (3.04). Out-of-Home Advertising. Specialty Advertising. Dr. . Jayashri. . Kulkarni. Brand Building and Special Purpose Advertising. Brand Building: Communication . Process,A. IDA, Role of advertising in developing Brand Image, Brand Equity, and managing Brand Crisis.. Chapter 16. 16-. 2. Learning Objectives. Local market characteristics that affect the advertising and promotion of products. The strengths and weaknesses of sales promotion and public relations in global marketing. (. Leasú. ), 2021 . Alt 10A. . Fógraíocht. ag . Comhlachtaí. . Poiblí. Official Languages (Amendment) Act 2021. . Section 10A. Advertising by Public Bodies. 1. Introductions. Rónán Ó . Domhnail.