PPT-CHAPTER 7 Strategy Formulation Part II : Corporate Strategy

Corporate Strategy Steps of Strategic Management Process Ch 4 amp 5 Ch 6 7 amp 8 Ch 9 amp 10 Ch 11 What is the goal Where will we play How will we win in chosen markets What capabilities must be in place to win. CHAPTER 6. CORPORATE-LEVEL STRATEGY. THE STRATEGIC MANAGEMENT PROCESS. . . . . KNOWLEDGE OBJECTIVES. . . KNOWLEDGE OBJECTIVES. GENERAL ELECTRIC: THE QUINTESSENTIAL DIVERSIFIED FIRM. ■. CHAPTER 6. CORPORATE-LEVEL STRATEGY. THE STRATEGIC MANAGEMENT PROCESS. . . . . KNOWLEDGE OBJECTIVES. . . KNOWLEDGE OBJECTIVES. GENERAL ELECTRIC: THE QUINTESSENTIAL DIVERSIFIED FIRM. ■. and Strategic Choice. Chapter 8. Learning Objectives. Identify a variety of functional . strategies that . can be used to achieve . organizational goals . and objectives. Understand . what activities and . and Strategic Choice. Chapter 8. Learning Objectives. Identify a variety of functional . strategies that . can be used to achieve . organizational goals . and objectives. Understand . what activities and . CHAPTER 6. CORPORATE-LEVEL STRATEGY. THE STRATEGIC MANAGEMENT PROCESS. . . . . KNOWLEDGE OBJECTIVES. . . KNOWLEDGE OBJECTIVES. GENERAL ELECTRIC: THE QUINTESSENTIAL DIVERSIFIED FIRM. ■. Daniel Crawford . Mark . Engelhardt. . Chase Barlow . Alex . Bregger. Corporate. . Strategy. Corporate strategy is concerned with . where. . the firm competes whereas business strategy is concerned with . Facilitators:. . Basanta . Raj . Sigdel. Santosh . Koirala. 2. Environment Analysis. Analysis and diagnosis of an organization, often referred to as an . Organization Audit . or SWOT analysis. Undertaken to assess an organization’s ability to deal with its Internal and External Environment by identifying its Strengths, Weaknesses, Opportunities and Threats. LEARNING OBJECTIVES. THIS CHAPTER WILL HELP YOU UNDERSTAND:. The key features of a company’s corporate culture and the role of a company’s core values and ethical standards in building corporate culture. Single-Business Organization – is in primarily one industry Ex. Coca-Cola. Multiple-Business Organization – is in more than one industry Ex. PepsiCo. Why is this distinction important?. Three Corporate Directions. Rachel Rose. Adam . Kogler. Chris . Carruthers. Michael . Ostrowsky. Michael Dickerson. Ryan Martin. Matt Porter. Yao . Hai. Introduction. Explain what corporate strategy is. Discuss organizational growth strategies. 7-. 2. Learning Outcomes (1). Identify alternative directions for strategy, including market penetration or consolidation, product development, market development, and diversification. Recognise when diversification is an effective strategy for growth. Strategy. Šárka Zapletalová. zapletalova. @. opf.slu.cz. . Strategy Formulation. Business . strategy. We are concentrated at . Business . strategy . - which is focused on . improving . the competitive position of a company’s or . : Competitive Strategy. Steps of Strategic Management Process. Ch. 4 & 5. Ch. 6, 7, & 8. Ch. 9 & 10. Ch. 11. What is . the goal?. Where will we play. How will we win in chosen markets?. What capabilities must be in place to win?. : Mission and Vision. Steps of Strategic Management Process. Ch. 4 & 5. Ch. 6, 7, & 8. Ch. 9 & 10. Ch. 11. SWOT Matrix . WO Strategy. (make up for weaknesses and capture opportunities). joint venture, vertical integration, or .