PPT-Chapter 6: Internet Advertising Pricing Methods: How

to Calculate Advertising Costs Payam Hanafizadeh and Mehdi Behboudi http wwwigiglobalcombookonlineadvertisingpromotion60769 1 Flat fee means paying a fixed amount for displaying an ad in a . It also determines the level of consumers online purchasing of AirAsia eticketing among students of Asia Pacific University APU in Malaysia The factors which are mainly investigated are the advertisements pricing strategies and epurchase of AirAsia Research. Dr. Close. Role of Research. Defined as: . “. the planning, collecting, and analyzing information to improve marketing decisions.. ”. A decision Support System (DSS). Keep isolated marketing managers in touch with markets.. 7. Objectives. Purpose/Methods of Ad Research. Secondary Data Sources (Yahoogle?!). Purpose/Methods of Copy Research. Key Definitions . Advertising & Promotion Research:. . Any research that helps in the development, execution or evaluation of advertising & promotion. . Chocolate . Products. NAME:. . Dreamland. SELLING . PRICES:. 3 . Euros. ADVERTISING . AGENCY:. James Watson and . Associates. ADVERTISING . MEDIA:. Internet . adevrts. MAIN . OUTLETS:. . Supermarkets. LUISS 2015. INTERNET ECONOMICS. Paolo Cellini . @. cellinip. Venture Partner @ . Innogest. SGR. Board Member @ . LVenture. Group SPA. Previously . he had wide ranging, but related experience in many parts of the world:. Section A: Internet Technology. Section B: Fixed Internet Access. Section C: Portable and Mobile Internet Access. Section D: Internet Services. Section E: Internet Security. Chapter 6: The Internet. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. 15. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify three methods that firms use to set their prices.. 2016 first six-months results. www.pwc.com. www.iab.net. Any trademarks included are trademarks of their respective owners and are not affiliated with, nor endorsed by, PricewaterhouseCoopers LLP.. Agenda. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . Learning Objectives. Learning Objective 15.1 . Identify three methods that firms use to set their prices.. Learning Objective 15.2. Describe the difference between an everyday low pricing (EDLP) strategy and a high/low strategy. . ?. Pricing . is a marketing function in which both a buyer . and. a seller . perceive the . most favorable value . for a good or service. 2. Price– You get what you pay for…. What does that phrase mean to you?. BETHLEHEM CAMPUS. Ms MAJONG. UNIT 6. Marketing plan. Introduction: The marketing mix. All four Ps must be integrated to form a successful marketing mix. . The marketing manager controls the four . Ps.