PPT-1984 Advertising and DoubleSpeak

In 1984 Newspeak Doublespeak and Double think are all tools for the reduction of words in order to control expression and thought of the people Doublespeak It creates the reality that the government wants. 4.01. SEM MATERIALS where you . SELL ADVERTISING. Programs. Yearbooks. Team photo cards. Internet . Tickets . (On the Back). Professional Teams SELL advertising on game tickets. Why would a team/sports company . Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. Form of Doublespeak in American. Presidential Debates. Mgr. Pavel Reich. Masaryk University, Brno. Outline. Basic units of lexical doublespeak – purr and snarl words, hidden bias. Euphemisms. Results of the research. Mgr. Pavel Reich. 1. Outline. Hidden bias as a form of doublespeak. Presidential Debates. Example of the use of hidden bias. Results of the analysis. 2. Doublespeak. Doublespeak - language that pretends to communicate but really doesn’t. It is language that makes the bad seem good, the negative appear positive, the unpleasant appear attractive or at least tolerable. Doublespeak is language that avoids or shifts responsibility, language that is at variance with its real or purported meaning. It is language which conceals or prevents thought; rather than extending thought, doublespeak limits it (Lutz 1990:1). Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. . Dannie Newman. Reviewer. dannien@paab.ca. www.paab.ca. Agenda. Advertising vs non-advertising. PAAB APS Categories. Advertising with Product Claims. Editorial HCP ads. Corporate HCP ads. Target Audiences. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. The linguistic message. Almost all images, in all contexts, are accompanied by some sort of linguistic message. . Roland Barthes introduced the concept of . anchorage. . . Linguistic elements can serve to 'anchor' (or constrain) the preferred readings of an image: 'to . Definition of Advertising. advertise: . 1. to tell about or praise (a product, service, etc.) publicly, as through newspapers, handbills, radio, etc., so as to make people buy it;. 2. to make known; give notice of;. All Course materials can be found here:. http://faculty.cit.cornell.edu/jl2545/teaching.htm. AEM 4550: Economics of Advertising. Laptops, Tablets, Phones, Oh My. For the fourth straight postseason, Cleveland's superstar is trying to shield himself from the outside world…. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Born Eric Arthur Blair of a British colonial civil servant in India. Went to school in England. Once out of school he joined the Indian Imperial Police in Burma. He resigned from the police force in 1927 to become a writer. STUDENTS LEARN ABOUT:. How do you know who to believe?. Promotional techniques eg direct marketing, limited offer memberships. Accuracy of information. Ethics of advertising. Students learn to:. Who is the advertisement targeting?. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/