Recommended Strategies amp Best Practices Dr Farrokh Khatibi CoChair Qualcomm Mr Francisco Sánchez Jr CoChair Harris County Texas 2 Working Group 2 Roster Dr Farrokh Khatibi ID: 674092
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Social Media & Complementary Alerting Methods Recommended Strategies & Best Practices
Dr. Farrokh Khatibi, Co-Chair (Qualcomm) Mr. Francisco Sánchez, Jr., Co-Chair (Harris County, Texas)Slide2
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Working Group 2 - RosterDr. Farrokh Khatibi
Qualcomm
Matthew Straeb
GSS/ALERT FM
Mr. Francisco Sanchez Jr.
Harris Co. (TX) Emergency Management
Brian Murray
Harris Co. (TX) Emergency Management
Hutch McClendon
Advanced Computer and Communications
Charity Dominguez
Harris Co. (TX) Emergency Management
Elizabeth T. Dexter
Arlington VA OEM
Tony Surma
Humanitarian Toolbox
Brian Daly
AT&T
Bob Sherry
Intrado
Peter Musgrove
AT&T (ATIS)
David Layer
National Association of Broadcasters
Jonathan W. Gaddy
Calhoun Co. Alabama EMA
Larry Walke
National Association of Broadcasters
Caitlin Shockey
Centers for Disease Control
Benjamin J. Krakauer
New York City Emergency Management
James Tyson
Centers for Disease Control
Robbie Turner
Nextdoor
Dara Ung
Comtech
Robert Bunge
NOAA
Dr. Keith Bhatia
Comtech TCS
Mike Gerber
NWS
Denis A. Gusty
DHS, S&T/FRG
Dana Golub
PBS
Jose Rivera
DHS/OEC
Mark D. Annas
Riverside (CA) Fire Dept
Dr. Gina M. Eosco
Eastern Research Group
Dr. Carol Woody
Software Engineering Institute
Alexander Gerdenitsch
Echostar
Brad Gaunt
Sprint
Jennifer Manner
Echostar
John Davis
Sprint
Scott Enright
Emmis Communications
Shelley Blakeney
T-Mobile
Christopher Tarantino
Epicenter Media & Training
Tim Dunn
T-Mobile
Paul Lupe
Fairfax County VA OEM
Amanda Faulkner
Twitter
Chris Anderson
FCC
Dr. Jeannette Sutton
University of Kentucky
Greg Cooke
FCC
Dharma Dailey
University of Washington
James Wiley
FCC
Kate Starbird
University of Washington
Alfred Kenyon
FEMA IPAWS
Amanda Hughes
Utah State University
Mark Lucero, CISSP
FEMA IPAWS
Larry Rybar
Verizon
Rick Wimberly
Galain Solutions
Xiaomei Wang
VerizonSlide3
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ObjectivesThe Subgroup was tasked discuss and provide recommendations on technical issues such as (a) how public safety officials can leverage various platforms (including commercial alerts/social media) to best alert the
public;
and (b) the technical opportunities/barriers to coordinating multiple alerting platforms, as well as the development of standards that could result in improvements to public safety
outcomes
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DeliverablesWorking Groups drafted recommendations in the following areas: Complementary Alerting Systems Social Media
Final Alerting Report was submitted Friday, August 26, 2016Slide5
Recent EventsOrlando Nightclub ShootingMiami Zika OutbreakParis AttacksBaton Rouge FloodingHurricane Sandy
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Best PracticesMore than 28 best practices combined between social media and complementary alerting6Slide7
Recommendation 1Recommendation 1: Working Group 2 recommends that the use of IPAWS be expanded, through outreach and education initiatives among (a) practitioners, (b) channel proprietors, (c) organizations that support people with disabilities, limited English proficiency and older adults, and (d) alert vendors. 7Slide8
Recommendation 2Recommendation 2: Working Group 2 recommends that the FCC, broadcasters, the wireless industry, device manufacturers and AOs support radio and TV initiatives to complement alerts. 8Slide9
Recommendation 3Recommendation 3: Working Group 2 recommends that AOs and other entities communicate with each other as well as their stakeholders when alerts are issued. 9Slide10
Recommendation 4Recommendation 4: Working Group 2 recommends that the FCC collaborate with ATIS, AOs, CMSPs and other stakeholders to develop internationally accepted and promoted symbols for communicating types of alerts. 10Slide11
Recommendation 411Slide12
Recommendation 5Recommendation 5: Working Group 2 recommends that FEMA include concepts presented in this report in its agenda for the IPAWS Subcommittee to the National Advisory Council as established by the Integrated Public Alert and Warning System Modernization Act of 2015.
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Recommendation 6Recommendation 6: Working Group 2 recommends that FEMA publish and aggressively distribute best practices document(s) that support leverage concepts recommended. Include best practices for leveraging alerting channels in IPAWS training course (IS-247). Encourage inclusion of complementary alerting concepts in State EAS Plans.13Slide14
Recommendation 7Recommendation 7: Working Group 2 recommends that the FCC support FEMA’s efforts to strengthen the IPAWS infrastructure. The IPAWS infrastructure should ensure a fully robust, redundant and highly available system of systems for the rapid dissemination of public information and warning in response to manmade and/or natural disasters14Slide15
Recommendation 8Recommendation 8: Working Group 2 recommends that local and federal public safety agencies, who are beginning to build and release their own non-WEA, public safety apps, be encouraged to develop minimally viable solutions (MVS) that are CAP compliant and integrate easily into other platforms for sharing of information. 15Slide16
Recommendation 9Recommendation 9: Working Group 2 recommends that social media platforms be integrated into other alerting technologies. 16Slide17
Recommendation 10Recommendation 10: Working Group 2 recommends that the FCC investigate potential improvements in the manner in which alerts are digested by complementary alerting platforms. 17Slide18
Recommendation 11Recommendation 11: Working Group 2 recommends that the FCC and FEMA encourage alert originators, software programmers, and designers to work toward better procedural integration of emergency operation center and public information practices.18Slide19
Recommendation 12Recommendation 12: Working Group 2 recommends that AOs, alerting software programmers and designers gear their platforms toward a holistic messaging strategy. 19Slide20
Recommendation 13Recommendation 13: Working Group 2 recommends that policymakers support alert generatorsFEMA, through EMI, should provide training and other material resources to help develop context-specific local procedures and policies. Some alerting organizations will have the capacity to build robust in-house social media use. Others will be more dependent on outside resources such as citizen volunteers and media organizations.
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Recommendation 14Recommendation 14: Working Group 2 recommends that key knowledge gaps be addressed through future CSRIC working groups21Slide22
Recommendation 15Recommendation 15: Working Group 2 recommends that the FCC coordinate with ATIS convene a panel of experts including CMSPs, FEMA, AOs, device manufacturers, the wireless industry and other WEA stakeholders to conduct a study of the impact of using social media complementary alerting techniques on commercial mobile network congestion. 22Slide23
Items for Further DiscussionSocial media and other channels can improve communication of emergency public information to the non-English speaking and Functional Access Needs communities. A panel of subject matter experts from the alerting community, the mass notification system developers, and others who may have expertise should be convened to identify and review best practices and technology for devising and implementing system dashboards that enable one-step alert distribution via multiple channels.
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THANK YOUQUESTIONS?24