Social Media & Complementary Alerting Methods - Presentation

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Social Media & Complementary Alerting Methods

. Recommended Strategies & Best Practices. Dr. Farrokh Khatibi, Co-Chair (Qualcomm) . Mr. Francisco Sánchez, Jr., Co-Chair (Harris County, Texas). 2. Working Group 2 - Roster. Dr. Farrokh Khatibi.

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Social Media & Complementary Alerting Methods

Presentation on theme: "Social Media & Complementary Alerting Methods"— Presentation transcript:


Social Media & Complementary Alerting Methods Recommended Strategies & Best Practices

Dr. Farrokh Khatibi, Co-Chair (Qualcomm) Mr. Francisco Sánchez, Jr., Co-Chair (Harris County, Texas)Slide2


Working Group 2 - RosterDr. Farrokh Khatibi


Matthew Straeb


Mr. Francisco Sanchez Jr.

Harris Co. (TX) Emergency Management

Brian Murray

Harris Co. (TX) Emergency Management

Hutch McClendon

Advanced Computer and Communications

Charity Dominguez

Harris Co. (TX) Emergency Management

Elizabeth T. Dexter

Arlington VA OEM

Tony Surma

Humanitarian Toolbox

Brian Daly


Bob Sherry


Peter Musgrove


David Layer

National Association of Broadcasters

Jonathan W. Gaddy

Calhoun Co. Alabama EMA

Larry Walke

National Association of Broadcasters

Caitlin Shockey

Centers for Disease Control

Benjamin J. Krakauer

New York City Emergency Management

James Tyson

Centers for Disease Control

Robbie Turner


Dara Ung


Robert Bunge


Dr. Keith Bhatia

Comtech TCS

Mike Gerber


Denis A. Gusty


Dana Golub


Jose Rivera


Mark D. Annas

Riverside (CA) Fire Dept

Dr. Gina M. Eosco

Eastern Research Group

Dr. Carol Woody

Software Engineering Institute

Alexander Gerdenitsch


Brad Gaunt


Jennifer Manner


John Davis


Scott Enright

Emmis Communications

Shelley Blakeney


Christopher Tarantino

Epicenter Media & Training

Tim Dunn


Paul Lupe

Fairfax County VA OEM

Amanda Faulkner


Chris Anderson


Dr. Jeannette Sutton

University of Kentucky

Greg Cooke


Dharma Dailey

University of Washington

James Wiley


Kate Starbird

University of Washington

Alfred Kenyon


Amanda Hughes

Utah State University

Mark Lucero, CISSP


Larry Rybar


Rick Wimberly

Galain Solutions

Xiaomei Wang



ObjectivesThe Subgroup was tasked discuss and provide recommendations on technical issues such as (a) how public safety officials can leverage various platforms (including commercial alerts/social media) to best alert the


and (b) the technical opportunities/barriers to coordinating multiple alerting platforms, as well as the development of standards that could result in improvements to public safety




DeliverablesWorking Groups drafted recommendations in the following areas: Complementary Alerting Systems Social Media

Final Alerting Report was submitted Friday, August 26, 2016Slide5

Recent EventsOrlando Nightclub ShootingMiami Zika OutbreakParis AttacksBaton Rouge FloodingHurricane Sandy


Best PracticesMore than 28 best practices combined between social media and complementary alerting6Slide7

Recommendation 1Recommendation 1: Working Group 2 recommends that the use of IPAWS be expanded, through outreach and education initiatives among (a) practitioners, (b) channel proprietors, (c) organizations that support people with disabilities, limited English proficiency and older adults, and (d) alert vendors. 7Slide8

Recommendation 2Recommendation 2: Working Group 2 recommends that the FCC, broadcasters, the wireless industry, device manufacturers and AOs support radio and TV initiatives to complement alerts. 8Slide9

Recommendation 3Recommendation 3: Working Group 2 recommends that AOs and other entities communicate with each other as well as their stakeholders when alerts are issued. 9Slide10

Recommendation 4Recommendation 4: Working Group 2 recommends that the FCC collaborate with ATIS, AOs, CMSPs and other stakeholders to develop internationally accepted and promoted symbols for communicating types of alerts. 10Slide11

Recommendation 411Slide12

Recommendation 5Recommendation 5: Working Group 2 recommends that FEMA include concepts presented in this report in its agenda for the IPAWS Subcommittee to the National Advisory Council as established by the Integrated Public Alert and Warning System Modernization Act of 2015.


Recommendation 6Recommendation 6: Working Group 2 recommends that FEMA publish and aggressively distribute best practices document(s) that support leverage concepts recommended. Include best practices for leveraging alerting channels in IPAWS training course (IS-247). Encourage inclusion of complementary alerting concepts in State EAS Plans.13Slide14

Recommendation 7Recommendation 7: Working Group 2 recommends that the FCC support FEMA’s efforts to strengthen the IPAWS infrastructure. The IPAWS infrastructure should ensure a fully robust, redundant and highly available system of systems for the rapid dissemination of public information and warning in response to manmade and/or natural disasters14Slide15

Recommendation 8Recommendation 8: Working Group 2 recommends that local and federal public safety agencies, who are beginning to build and release their own non-WEA, public safety apps, be encouraged to develop minimally viable solutions (MVS) that are CAP compliant and integrate easily into other platforms for sharing of information. 15Slide16

Recommendation 9Recommendation 9: Working Group 2 recommends that social media platforms be integrated into other alerting technologies. 16Slide17

Recommendation 10Recommendation 10: Working Group 2 recommends that the FCC investigate potential improvements in the manner in which alerts are digested by complementary alerting platforms. 17Slide18

Recommendation 11Recommendation 11: Working Group 2 recommends that the FCC and FEMA encourage alert originators, software programmers, and designers to work toward better procedural integration of emergency operation center and public information practices.18Slide19

Recommendation 12Recommendation 12: Working Group 2 recommends that AOs, alerting software programmers and designers gear their platforms toward a holistic messaging strategy. 19Slide20

Recommendation 13Recommendation 13: Working Group 2 recommends that policymakers support alert generatorsFEMA, through EMI, should provide training and other material resources to help develop context-specific local procedures and policies. Some alerting organizations will have the capacity to build robust in-house social media use. Others will be more dependent on outside resources such as citizen volunteers and media organizations.


Recommendation 14Recommendation 14: Working Group 2 recommends that key knowledge gaps be addressed through future CSRIC working groups21Slide22

Recommendation 15Recommendation 15: Working Group 2 recommends that the FCC coordinate with ATIS convene a panel of experts including CMSPs, FEMA, AOs, device manufacturers, the wireless industry and other WEA stakeholders to conduct a study of the impact of using social media complementary alerting techniques on commercial mobile network congestion.  22Slide23

Items for Further DiscussionSocial media and other channels can improve communication of emergency public information to the non-English speaking and Functional Access Needs communities. A panel of subject matter experts from the alerting community, the mass notification system developers, and others who may have expertise should be convened to identify and review best practices and technology for devising and implementing system dashboards that enable one-step alert distribution via multiple channels.