consumer - PowerPoint Presentation

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Uploaded On 2017-03-29

consumer - PPT Presentation

behavior six Copyright 2015 McGrawHill Education All rights reserved No reproduction or distribution without the prior written consent of McGrawHill Education LEARNING OBJECTIVES LO 61 Articulate the steps in the consumer buying process ID: 530980

consumer decision factors glossary decision consumer glossary factors process psychological product purchase involvement problem consumers alternatives buying perceived social

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