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Social Question Asking Does Anyone Want to Learn How to Get Questions Answered? Social Question Asking Does Anyone Want to Learn How to Get Questions Answered?

Social Question Asking Does Anyone Want to Learn How to Get Questions Answered? - PowerPoint Presentation

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Social Question Asking Does Anyone Want to Learn How to Get Questions Answered? - PPT Presentation

Jaime Teevan with M R Morris D J Liebling K Panovich J Yang L Adamic M Ackerman B Hecht D Gergle What should I talk about at dub Questions About Questions What questions do people ask their social network ID: 638931

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Slide1

Social Question AskingDoes Anyone Want to Learn How to Get Questions Answered?

Jaime Teevanwith M. R. Morris, D. J. Liebling, K. Panovich, J. Yang, L. Adamic, M. Ackerman, B. Hecht, D. GergleSlide2

?

What should I talk about at dub?Slide3
Slide4
Slide5
Slide6

Questions About Questions

What questions do people ask their social network?What type of questions do people ask? About what?Which questions get answered?How can someone ask an effective question?Why do people ask questions of their network?

What motivates question asking and answering?

Why would someone ask versus search?

How can tools help find the best answers?Slide7

What type of questions are asked about what?Which questions get answered?How can someone ask an effective question?

What Question Do People Ask?Slide8

What Questions Do People Ask?

What type of questions are asked about what?Slide9

Have you used a status message to ask a question?Frequency of asking, question types, responses received, why?Provide an example

Have you answered a status message question?Why or why not?Provide an exampleParticipants: 624 Microsoft employeesFollow-up: 933 from four cultures (US, UK, China, India)

Survey of Status Message AskingSlide10

Overview of Asking and AnsweringAsking status message questions

Half of participants reported asking questionsAnswering status message questions3 out of 4 participants had seen a questionAlmost all who had also answered questionsCultural variation in overall behavior

China and India asked and answered more questions

Questions seen as more important than in US and UKSlide11

Consistencies in Question WordingQuestions short (75 characters, 1 sentence)

18.5% of phrased as a statementI need a recommendation on a good all purpose pair of sandals.Often scoped1 out of 5 directed to “anyone”

Anyone know of a good Windows 6 mobile phone that won’t break the bank?

Network subset

Hey Seattle

tweeps: Feel like karaoke on the Eastside tonight?Slide12

Social Network Question Topics

Topic

%

Example

Technology

29%

Anyone know if WOW works on Windows 7?

Entertainment

17%

Was seeing Up in the theater worth the money?

Home &

Family

12%

So what’s the going rate for the tooth fairy?

Professional

11%

Which university is better for Masters? Cornell or Georgia Tech?

Places

8%

Planning

a trip to Whistler in the off-season. Recommendation on sites to see?

Restaurants

6%

Hanging in Ballard tonight. Dinner

recs

?

Current events

5%

What is your opinion on the recent proposition that was passed in California?

Shopping

5%

What’s a good Mother’s Day gift?

Philosophy

2%

What would you do if you had a week to live?

Missing: Health and Pornography

Religion, Politics, Dating, FinanceSlide13

Social Network Question Types

Type%

Example

Recommendation

29%

Building a new playlist – any ideas for good running songs?

Opinion

22%

I am wondering if I should

buy the Kitchen-Aid ice cream maker?

Factual

17%

Anyone know a way to put Excel charts into

LaTeX

?

Rhetorical

14%

Why are men so stupid?

Invitation

9%

Who wants to go to

Navya

Lounge this evening?

Favor

4%

Need a babysitter in a big way tonight… anyone??

Social connection

3%

I

am hiring in my team. Do you know anyone who would be interested?

Offer

1%

Could any of my friends use boys size 4 jeans?Slide14

Questions Vary by Who Is Asking

Type

Recommendation

Opinion

Factual

Rhetorical

Invitation

Favor

Social connection

Offer

Topic

Technology

Entertainment

Home &

Family

Professional

Places

Restaurants

Current events

Shopping

Philosophy

men

women

old

young

Twitter

FacebookSlide15

Asking used more seriously by Asian cultures v. Western cultures

Questions Vary by Who Is Asking

Type

Recommendation

Opinion

Factual

Rhetorical

Invitation

Favor

Social connection

Offer

Topic

Technology

Entertainment

Home &

Family

Professional

Places

Restaurants

Current events

Shopping

PhilosophySlide16

Types and Topics of Questions?

Subjective questions on acceptable topicsPopular topics: Technology, entertainment, familyPopular types: Recommendations, opinionsQuestions vary by demographics and cultureWhich questions get answered?Slide17

Questions Get Good AnswersQuantity: 94

% of questions answeredQuality: 69% of responses helpfulSpeed: 90% within a day (24% within 30 minutes)People expected faster responses But were satisfied

with

speed

Answer quality varies with phrasing

Shorter questions get more useful responsesSlide18

Answer Quality Varies by Question

TypeRecommendation

Opinion

Factual

Rhetorical

Invitation

Favor

Social connection

Offer

Topic

Technology

Entertainment

Home &

Family

Professional

Places

Restaurants

Current events

Shopping

Philosophy

Unhelpful

No correlation

FasterSlide19

Which Questions Get

Answered?Subjective questions on acceptable topics

Popular topics: Technology, entertainment, family

Popular types: Recommendations, opinions

Questions vary by demographics and culture

Questions get many high quality

answers quicklyCorrelated with phrasingCorrelated with topic and typeHow can someone ask an effective question?Slide20

Controlled Study of Effective AskingControlled experiment

Many people ask the same questionCompare responsesNeed generic questionTopic: EntertainmentType: Opinion

Should I watch E.T.?Slide21

Controlled Variables

Question

Statement

1 Sentence

Should I watch E. T.?

I wonder if I should watch E.T.

2

S

entences

Taking it easy. Should I watch E.T.?

Taking it easy. I wonder if I should watch E.T.

Who

posted the question

Demographics

Social network use and makeup

Profile picture

Time of day

Question phrasing

Length

Punctuation

ScopingSlide22

Question

Statement

1 Sentence

Should I watch E. T.?

I wonder if I should watch E.T.

2

S

entences

Taking it easy. Should I watch E.T.?

Taking it easy. I wonder if I should watch E.T.

Controlled Variables

Who

posted the question

Demographics

Social network use and makeup

Profile picture

Time of day

Question phrasing

Length

PunctuationScoping

Question

Statement

1 Sentence

Does

anyone

think I s

hould watch E. T.?

I wonder if

anyone

thinks I should watch E.T.

2

S

entences

Taking it easy. Does

anyone

think I should watch E.T.?

Taking it easy. I wonder if

anyone

thinks I should watch E.T.

ScopeSlide23

Measuring the ResponsesQuantity% with responses

# of responsesQuality% answered, usefulResponse lengthSpeedTime to first response

Count

Quantity

Quality

Speed

% with

response

#

of

responses

% answered

%

useful

Response length

Time to first response

Overall

282

82%

3.2

59%

72%

56

1:27Slide24

Who Posted the QuestionGenerally saw few significant differences

Larger social networks give better answersMore social profile picture get better answersClose shotAnother person

Count

Quantity

Quality

Speed

% with

response

#

of

responses

% answered

%

useful

Response length

Time to first response

≤ 200

133

75%

2.6

50%

63%

54.9

2:15

201+

148

89%

3.7

66%

80%

56.9

0:52Slide25

Afternoon questionsReceive more answers faster

Morning questionsReceive longer responses

Count

Quantity

Quality

Speed

% with

response

#

of

responses

% answered

%

useful

Response length

Time to first response

Morning

138

84%

2.8

52%

74%

61.9

1:50

Afternoon

143

80%

3.6

65%

70%

49.8

1:05

Time of DaySlide26

Count

Quantity

Quality

Speed

% with

response

#

of

responses

% answered

%

useful

Response length

Time to first response

1 sentence

153

88%

3.7

73%

80%

55.2

1:08

2 sentences

129

75%

2.5

43%

62%

56.0

1:55

Count

Quantity

Quality

Speed

% with

response

#

of

responses

% answered

%

useful

Response length

Time to first response

Question

143

81%

3.4

64%

80%

56.9

1:25

Statement

139

76%

3.0

54%

63%

54.0

1:30

Phrasing

Length

1 sentence gets more high quality responses faster

Punctuation

Question get more (useful) responses than statements

Scope

Scoping the question helps – even if just “anyone”

Count

Quantity

Quality

Speed

% with

response

#

of

responses

% answered

%

useful

Response length

Time to first response

None

89

78%

2.6

54%

63%

43.8

1:37

Anyone

95

83%

3.2

61%

74%

57.7

1:20

Movie

buff

98

86%

3.7

61%

79%

63.3

1:27Slide27

How Can Someone Ask

Effectively?Subjective questions on acceptable topics

Popular topics: Technology, entertainment, family

Popular types: Recommendations, opinions

Questions vary by demographics and culture

Questions get many high quality

answers quickly

Correlated with phrasing

Correlated with topic and type

Can influence responses by how a question is asked

Ask short questions

of “anyone

” in

the afternoonSlide28

What Questions Do People Ask?

Subjective questions on acceptable topicsPopular topics: Technology, entertainment, familyPopular types: Recommendations, opinionsQuestions vary by demographics and cultureQuestions get many high quality answers quickly

Correlated with phrasing

Correlated with topic and type

Can influence responses by how a question is asked

Ask short questions

of “anyone” in the afternoonSlide29

What motivates question asking and answering?Why would someone ask versus search?How can tools help find the best answers?

Why Do People Ask Questions?Slide30

Why Do People Ask Questions?

What motivates question asking and answering?Slide31

Motivations for Asking

Motive%

Example

Trust

24.8%

I trust my friends more than I trust strangers.

Subjective

21.5%

Search engine can provide data

but

not an opinion.

Thinks search would fail

15.2%

I’m pretty search engine couldn’t answer a question of that nature.

Audience

14.9%

Friends with kids, first hand real experience.

Connect

12.4%

I wanted my friends to know I was asking the question.

Speed

6.6%

Quick response time, no formalities.

Context

5.4%

Friends know my tastes.

Tried search

5.4%

I tried searching and didn’t get good results.

Easy

5.4%

Didn’t want to look through multiple search results.

Quality

4.1%

Human-vetted

responses.Slide32

Motivations for Answering

Motive%

Example

Altruism

37.0

Just trying to be helpful.

Expertise

31.9

If I’m an

expert in the area.

Question

15.4

Interest in the topic.

Relationship

13.7

If I know and like the person.

Connect

13.5

Keeps my network alive.

Free time

12.3

Boredom/procrastination.

Social capital

10.5

I will get help when I need it myself.

Obligation

5.4

A tit-for-tat.

Humor

3.7

I might have a witty response.

Ego

3.4

Wish to seem knowledgeable.Slide33

Motivations for Answering

Motive%

Example

Altruism

37.0

Just trying to be helpful.

Expertise

31.9

If I’m an

expert in the area.

Question

15.4

Interest in the topic.

Relationship

13.7

If I know and like the person.

Connect

13.5

Keeps my network alive.

Free time

12.3

Boredom/procrastination.

Social capital

10.5

I will get help when I need it myself.

Obligation

5.4

A tit-for-tat.

Humor

3.7

I might have a witty response.

Ego

3.4

Wish to seem knowledgeable.

Motives for Not Answering

- Don’t know the answer

- Don’t have time or interest

- Don’t know the askerSlide34

Why Do People Ask Questions?

People motivated by trust and altruismSearch often considered or triedCultural differences: Entertainment v. social capitalWhy would someone ask versus search?Slide35

Information Need: Backsplash Re-Tiling

“Any tips for tiling a kitchen backsplash?”

kitchen re-tiling tips

backsplash re-tiling

kitchen remodel

diy

Study of Searching v. AskingSlide36

Task (as expressed to the social network)

Is now looking for a new phone to get… Any suggestions???

any tips for tiling a kitchen backsplash?

Anyone know how to stop an in-car nav system from constantly rebooting???? Ugggggh

Does anyone know how to train for half marathon? Links…training…diet to follow would be great!

Lauren's going away for a month, anyone know any good vegetarian recipes?

So…after getting the PMP, what else is anyone doing to keep up their development?

should I wait for

ZuneHD

or buy

Ipod

touch (to gift someone)?

is wanting to move away from Live Space for storing and sharing pictures… Any recommendations?

Can one defeat Seattle winter with a trip to New Zealand? Does anybody have the beta on bouldering there?

is looking for recommendations (restaurants and activities) in Cancun

is starting to plan my Thanksgiving trip to Disneyland…what are the must see attractions, especially for a 3-year that loves princesses? Any websites out there for planning other than disneyland.com?

Does anyone have any recommendations on a good medium to high end TV?Slide37

How People Searched v. Asked

Task

Time spent searching

Time to first response

Responses pre-search

Total responses

Phone Shopping

38

15

3

20

Re-Tile Kitchen

29

8

3

7

Fix Car GPS

46

19

2

2

Half Marathon Training Tips

21

0

0

Vegetarian Recipes

36

36

1

10

Career

Development Advice

14

1519

0

2

Compare Zune and iPod Touch

32

7

1

3

Photo Storage Service

12

184

0

5

Bouldering in New Zealand

31

77

0

5

Cancun Vacation

49

5

2

2

Disneyland Vacation

22

8

5

10

TV Shopping

34

0

0

On average, searchers

Spent 30 minutes

Issued 6.5 queries

Visited 35.4 pagesSlide38

Different Benefits for Each Approach

Benefits of searchingReceived answers very quicklyCould refine their query as they learned moreFound content considered

objective and unbiased

Benefits of asking

Auxiliary social benefits

(awareness, connections

)Answers highly personalizedReceived answers not encountered through searchAnswers encountered through validatedSlide39

Why Ask v. Search?

People motivated by trust and altruismSearch often considered or triedCultural differences: Entertainment v. social capitalSearching and asking provide different benefits

Searching is fast and can be refined

Asking creates social connections, finds the unexpected

How can tools help find the best answers

?Slide40

Socially Embedded Search Engine

How do people respond to search engines in their social spaces?Slide41

Hard Problems to OvercomeNot always appropriate to respond

Most status messages are for social discussionQuestions can be rhetoricalCan poop qualify as a character in a book?Coming up with a relevant answer is hardRelevance not the only factor to consider

Social conformance also matters

Your friends comments reflect on you

Mentioning others can feel invasiveSlide42

New OpportunitiesExtend existing search algorithms

Lots of context availableAnswers do not need to be found immediatelyInteresting feedback mechanismsHumor and serendipity can outweigh relevanceLink to the children’s book Everybody Poops Opportunity to shape the dialog

Ask follow-up questions

Influence friends responsesSlide43

How Can Tools Help Answer?

People motivated by trust and altruismSearch often considered or triedCultural differences: Entertainment v. social capital

Searching

and asking provide different benefits

Searching is fast and can be refined

Asking creates social connections, finds the unexpected

Get both with algorithmic content in a social setting

Social conformance important, can be collected in new ways

Opportunity to influence friends responsesSlide44

Answers About Questions

What questions do people ask their social network?People ask subjective questions on acceptable topicsQuestions get many high quality answers quicklyCan influence answers by how a question is askedWhy do people ask questions of their network?

People motivated by trust and altruism

Searching and asking provide different benefits

Get both with algorithmic responses in a social settingSlide45

M. R. Morris, J. Teevan, and K. Panovich. What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior.

In Proceedings of CHI 2010.J. Yang, M. R. Morris, J. Teevan, L. Adamic, and M. Ackerman. Culture Matters: A Survey Study of Social Q&A Behavior. In Proceedings of ICWSM 2011.J. Teevan, M. R. Morris, and K. Panovich. Factors Affecting Response Quantity, Quality and Speed in Questions Asked via Online Social Networks.

In Proceedings of ICWSM 2011.

M. R. Morris, J. Teevan, and K.

Panovich

.

A Comparison of Information Seeking Using Search Engines and Social Networks. In Proceedings of ICWSM 2011.Questions?