PPT-Starbucks Coffee Creamer

Marketing Plan Lauren Frischman Abbie Thiebaut Breanna Amico New Opportunities According to th e New York Times 67 of coffee drinkers add creamer Vanilla Bean Peppermint Mocha. 50 per person Add Bottled Spring Water to any Continental Breakfast 200 per person Danish Assortment 2100 serves 12 ppl Muffin Assortment 2300 serves 12 ppl Fresh Baked Chocolate Chip Cookies 2100 serves 12 ppl Assorted Bagels with Butter Jelly and C Presented by:. Jeffrey . Thone. Aldin. . Hadzic. David . Mccoy. Crystal Nguyen. COMPANY OVERVIEW. Starbucks is an international coffee and coffeehouse chain based in the United States. Starbucks is one of the largest coffeehouse company in the world with around 11,006 stores located in the US and more than 16,000 stores in 58 countries (early 2009). Bus 305. Suzanne Souva, Ricardo Contreras, Kristina Saich, Albert Brown, Annette Ortiz,Josh Kern. Agenda. Company Introduction. Mission Statement. Company Strategy. Company Timeline. Market Growth. Strengths/Weaknesses. Food Masters International. Top 10 Coffee Shop Companies in the United States. Starbucks . Caribou Coffee. Tim Horton’s . Coffee Bean & Tea Leaf. Coffee Beanery. Seattle’s Best. Peet’s. Coffee. Starbucks. . 5 reasons why Starbucks is Popular . Many would agree that Starbucks serves up a high-quality brew that helps them power through the day. But coffee is far from being the only menu option.. By Sara Son. Introduction to Brand Personality. About . Brand personality refers to the set of human characteristics or traits that can be associated with a brand . (Aaker, 1997). . . Brand personality gives consumers something with which they can relate to which effectively increases brand awareness, popularity and brand loyalty.. yan. . yi. Kathy. Lau hoi ling . joanne. Lau . yan. ling jenny. To Chin Pang Ben. Wong . wa. . chun. . ryan. Content. Retail sales mix by product type. Segmentation & Targeting. Sales Management Strategy. FACTS/TRENDS ABOUT COFFEE. Minority of Coffee Drinkers rate their morning cup as more important than sleep, food. 50% of the population of the United States 150M drink Espresso, cappuccino, latte or ice/cold coffee. Green Coffee Price for Weight Loss - Greenbrrew helps in losing weight, Boost Metabolism, No Dieting No Exercise, Control Blood Sugar & Pressure. Free Shipping. Pay on Delivery. Buy Now! l. i. m. n. y. o. v. a. . Starbucks coffee. Starbucks. is considered to be the largest coffee chain in the world. It is believed to be the "third place " between home and work. In the last few decades, Starbucks has become a symbol of America, which also hasn’t infrared to the famous McDonald's.. This article mentions how to make the most out of your coffee & a few habits & tips to help you enjoy your coffee & improve your health. Thone. Aldin. . Hadzic. David . Mccoy. Crystal Nguyen. COMPANY OVERVIEW. Starbucks is an international coffee and coffeehouse chain based in the United States. Starbucks is one of the largest coffeehouse company in the world with around 11,006 stores located in the US and more than 16,000 stores in 58 countries (early 2009). g. :. Commu. n. icati. o. n –. . i. t. ’. s. . much. ea. s. ier. . s. aid. . t. h. an. . d. o. ne.. See. . t. he. . a. r. t. i. c. l. e. . be. l. o. w. .. Commun. i. cat. i. o. n. . - . Social Media Marketing. February 21. st. , 2017. Table of Content. Executive Summary. Primary and Secondary Target Audience. Venn Diagram. Personnas. Executive summary . Starbucks started as a single store in Seattle’s Pike Place Market back in 1971. Howard Schultz, Starbucks chairman and CEO, traveled to Italy and fell in love with the sense of community in the coffee houses there. He returned in 1987 to purchase Starbucks with the help of investors and grew it to be an international coffee phenomena. .