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Managing Products & Brands Managing Products & Brands

Managing Products & Brands - PowerPoint Presentation

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Uploaded On 2016-08-06

Managing Products & Brands - PPT Presentation

A product has Core customer value Benefits Associated Services augmented product Financing Warranty Support What is a Product Tangible good Idea Service Person Types of Consumer Products ID: 434807

brand product line products product brand products line branding managing convenience distribution symbol shopping consumer manufacturer competition protect quality

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