To meet these goals, Threshold created a unique, compelling branding a - PDF document

To meet these goals, Threshold created a
To meet these goals, Threshold created a unique, compelling branding and competitive marketing strategy.Threshold’s ceative team desined vibrant wall art leveraging colorful overlays, cheerfu liestyle phtography, stunnin property phtos and renderings, and attractive ameniies liss hihlighting the unique adantages of the MUZE communit. Floor plans were also featured on acrlic boards with sturated clor block backgrounds, while a logo wall an location mp called attention to the band name and the property’s fantastic location jus two blocks from cmpus.It was essential that MUZE launch a full website optimized for both SEO and UX, especially in order to reach a student audiencethat performs much of its housing search online. In order to capture and nurture online leads, a conversion-optimized landing page was also created.was coherent and impactful at every single touchpoint of the leasing journey.The CietThe Problem To SolveThe remUS 512.375.3169 | CA 519.954.8020Connect@ThresholdAgency.comThresholdAgency.comWith s may properties already competing inthe West Campus mrket, this nw brand neede to be uniqu, eye-catching, and inspiring.This nee drove the ceative process from the very beginning, an its nowonder that the name MUZ was chosen erly onto solve for that need the nme itsel represented the ceative sark necessry to stan ou amon the crowd nd

buid something new. I also captured a v
buid something new. I also captured a vibrant enegy that would speak to the target audience f UT Austin undergraduate tudents who lie within a cit knwn for its rtists and innvators. Along with the name came red a vibrant, sinature design direction eaturing clorful paint swirls, bld typefaces, and sturated huesthat would mae bth diital an material elements pop as he MUZEteams etended the brand ito all mareting an desin applications.West Campus is ne of the ntion’s mos competitive husing markets, with penty of competition packed into jus a few squre miles adjacent to UT’s campus. This nw start ha to leverage compelling branding to dierentiate itsel from the se of other properties inthe area an geneate penty of buzz uring the pe-lease season to earn hirand that would dierentiate MUZE from is competition through various advertising campaigns, withemphasis onthe uniqueerings of the property and its ocation. They ambitions to hve the property over 95%eased by its oening date of August 201.In 2018, tmanagement company in the nation partnered with a developer and a new development roject in one f the nation’s mst ompetitive sudent housing markets, U ustin’s West Campus area. They eached ou to Threshold and together reated MUZE, a new brand oering state-of-the-art housingwith artistic air in the heat of West Campus.PUT US TOWORK FOR YOU