PPT-Chapter 8 - Strengthening Business-to-Business Relationships via Supply Chain and Customer

businesstobusiness B2B transactions customer relationship management CRM systems promote sales and longterm customer relationships Chapter 8 Strengthening BusinesstoBusiness Relationships via Supply Chain and Customer. Unit 3. Streamlining Business Operations. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. (. CRM. ). Yoga . Mahesa. & . Hendrik. . Gunawan. 3 Important things in organization. Product / service. SCM. Operational. ERP. Customer. CRM. Customer relationship management. (. CRM. ). a model for managing a company’s interactions with current and future customer. 21st-Century Supply Chains. The supply chain revolution. Why integration creates value. Generalized supply chain model. Responsiveness. Financial sophistication. Globalization . Overview of 21. st. -century supply chains. chain management (SCM) systems supporting . business-to-business . (B2B) . transactions, customer . relationship management (CRM) . systems promote sales and long-term customer relationships. Chapter 8 - Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship Management. 9. Customer Relationship Management and Supply Chain Management. 1. Copyright John Wiley & Sons Canada. Copyright John Wiley & Sons Canada. 2. 9.1 Defining Customer Relationship Management. Unit 1. Achieving Business Success. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Unit One. 1. Copyright John Wiley & Sons Canada. 9.1. Defining Customer Relationship Management. 9.2 . Operational Customer Relationship Management Systems. 9.3. Analytical Customer Relationship Management Systems . CHAPTER OUTLINE. 11.1 Defining Customer Relationship Management. 11.2 Operational Customer Relationship Management Systems. 11.3 Analytical Customer Relationship Management Systems . 11.4 Other Types of Customer Relationship Management Systems. McGraw-Hill/Irwin. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.. Supply Chain. Supply Chain. :. the sequence of organizations - their facilities, functions, and activities - that are involved in producing and delivering a product or service. Supply Chains. Supply Chain Management. Information Technology Support for Supply Chain Management. Describe the three components and the three . flows . of a supply chain.. Identify popular strategies to solving . Business Communications. SECTION 8.1. Supply Chain Management. BUILDING A CONNECTED CORPORATION THROUGH INTEGRATIONS. Integration. – Allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems. Module One:. . . An Overview of International. Supply Chain Management. 1. Class Agenda. Supply Chain Management & Logistics defined. Functional activities within a global supply chain (Who does what?). Tracey Lopers & Brian Watson. DECA Fall . Symposium. What Do You Teach about Business?. Marketing. Accounting. Entrepreneurship. Leadership and Management. Supply Chain & Operations?????. Major Business Functions. In this chapter, you will learn about:. Strategies that businesses use to improve purchasing, logistics, and other support activities. Electronic data interchange and how it works. How businesses have moved some of their electronic data interchange...