SOURCE FACTORS
1 Credibility A Dimensions of credibility B Factors influencing credibility 1 education occupation 2 nonfluencies 3 citation of evidence sources 4 position advocated
liking sourcecredibilityfactorssourcelikingsimilaritydimensionsinfluencingeffectinfluenceseffectssourcescharacteristicsdirectioninvolvementmagnitude
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