SOURCE FACTORS - PowerPoint Presentation

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Uploaded On 2017-05-13

SOURCE FACTORS - PPT Presentation

1 Credibility A Dimensions of credibility B Factors influencing credibility 1 education occupation 2 nonfluencies 3 citation of evidence sources 4 position advocated ID: 547915

factors credibility liking source credibility factors source liking similarity dimensions influencing effect influences effects sources characteristics direction involvement magnitude

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